by Elise Schoening | Apr 2, 2018 | Solution Spotlight
The DealSignal Contact Data Platform aims to provide marketers with more complete and accurate data, so they can drive more revenue through improved segmentation, targeting and personalization. FEATURES/FUNCTIONALITY DealSignal positions users to perform on-demand...
by Elise Schoening | Mar 30, 2018 | Industry News
SiriusDecisions has announced the winners of its 2018 ROI Awards, which will be presented during the company’s 13th annual Summit in Las Vegas, Nev. from May 8 – 10. The ROI Awards are designed to honor companies who excel in product development, marketing...
by Elise Schoening | Mar 29, 2018 | Industry News
Salesforce has unveiled the Salesforce Integration Cloud, a new offering powered by the company’s recent acquisition of integration platform provider MuleSoft. The Cloud is designed to help users connect disparate data throughout their cloud platform. The...
by Elise Schoening | Mar 29, 2018 | Industry News
Vidyard, a video marketing platform, has updated its personalized video solution to support audio and real-time personalization designed to help marketers drive engagement and generate higher lead conversion rates. The new capabilities position Vidyard users to add...
by Elise Schoening | Mar 28, 2018 | Industry News
LinkedIn has updated its social media platform to enable B2B marketers to use video for Sponsored Content and Company Pages. Video sharing will be available to all companies and publishers in the coming weeks. Sponsored Content videos are designed to be embedded...
by Brian Anderson | Mar 28, 2018 | Industry News
Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early adopters are seeing success leveraging AI to enhance and scale personalization efforts, offer content recommendations via owned channels and...
by Elise Schoening | Mar 28, 2018 | Blog
Account-based marketing is more than just a buzzword. Marketers have begun to pick up on the value of ABM and many are allocating between 5% to 7% of their budget for ABM strategies. Madison Logic CEO Tom O’Regan shared his thoughts on the future of ABM with...
by Lisa Richer, R2integrated | Mar 27, 2018 | Demanding Views
Decades of research show that diverse companies outperform their more uniform peers. However, little attention has been given to the challenge of creating a diverse yet unified team. Customer experiences at B2B companies suffer when employees become more invested in...
by Elise Schoening | Mar 26, 2018 | Solution Spotlight
Bombora provides B2B intent, demographic and firmographic data to uncover business buying intent. The company’s data aims to align sales and marketing teams, enabling them to act on the knowledge of what companies are researching what products. Recently, Bombora...
by Elise Schoening | Mar 26, 2018 | Industry News
CaliberMind, a B2B marketing intelligence provider, announced a $3.2 million seed round of funding from Newark Venture Partners and Buran Venture Capital. The company said the funding will be used for product innovation, AI development, and to scale marketing and...
by Elise Schoening | Mar 23, 2018 | Industry News
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible...
by Elise Schoening | Mar 22, 2018 | Industry News
Metadata, an AI-powered demand generation platform, has partnered with LinkedIn Marketing to integrate its platform with LinkedIn’s advertising APIs. By joining the Partners Program, Metadata is positioned to help marketers design and improve ABM campaigns on...
