by Elise Schoening | Mar 15, 2018 | Industry News
Drift, a conversational marketing platform, announced the launch of its email platform designed to help businesses turn email marketing into web traffic. The platform positions marketers to connect emails to their website, where chatbots offer personalized messages to...
by Elise Schoening | Mar 15, 2018 | Case Studies
Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation service Act-On Software to revamp its marketing strategy and better nurture prospects to boost sales. The Challenge Abram...
by Todd Wasserman, Contributing Writer | Mar 14, 2018 | Industry News
B2B marketing executives are rethinking their approach to metrics and reporting as they look to speak the languages of the C-suite and have a deeper connection to sales and company revenue. Preliminary findings from a new study conducted by Madison Logic and Demand...
by Klaudia Tirico | Mar 14, 2018 | Solution Spotlight
SaleScout is designed to provide B2B sales intelligence to improve productivity and accelerate revenue. Using the ScoutSense listening technology, the company sources unique data and sales triggers on 10 million companies and verifies all contacts to validate user...
by Elise Schoening | Mar 14, 2018 | Industry News
True Influence, an ABM platform provider, has partnered with the commercial data company Dun & Bradstreet to launch new enhancements to its InsightBASE platform. The partnership allows True Influence to access information from Dun &...
by Nate Skinner, Salesforce Pardot | Mar 13, 2018 | Demanding Views
We’ve seen a tremendous change in the B2B marketing industry in the past few years – and even months. Account-based marketing (ABM), artificial intelligence (AI), marketing-sales alignment and data-driven personalization seem to be everywhere. But while many...
by Elise Schoening | Mar 13, 2018 | Industry News
Salesforce announced an agreement to acquire the B2B commerce solution CloudCraze for an undisclosed fee. The acquisition further strengthens the company’s B2B eCommerce capabilities by bringing on a solution that was built natively on the Salesforce...
by Elise Schoening | Mar 12, 2018 | Industry News
LeanData, a demand management company, announced the availability of a new Opportunity Routing feature for its lead-to-account matching platform. The company stated that the new feature positions users for more flexible lead management execution, faster revenue...
by Demand Gen Report Team | Mar 12, 2018 | Blog, Podcasts
In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They...
by Mariel Maria Rodriguez, Contributing Editor | Mar 12, 2018 | Industry News
Conga, a Colorado-based document automation company, has entered an agreement to acquire Octiv, a provider of web-based document solutions. Octiv enables companies to use the information they have in CRM, CPQ, ERP, and other back-office systems to create, collaborate...
by Klaudia Tirico | Mar 8, 2018 | Industry News
Hosting live events are growing in importance for B2B professionals, but according to a new report from Certain and Heinz Marketing, attributing event spend to revenue generation is a difficult task. The report showed that, of the one in four companies that spend 25%...
by Brian Anderson | Mar 6, 2018 | Industry News
Conductor, the organic marketing and content intelligence platform, has been acquired by the coworking and office space company WeWork for an undisclosed fee. With the acquisition, Conductor is positioned to grow its enterprise marketing cloud while WeWork expands its...
