by By Colin Priest, DataRobot | Mar 6, 2018 | Blog
By 2019, it’s estimated that global spending on media is expected to reach $2.1 trillion, according to the Harvard Business Review. But is all that money effective in producing improved ROI? Without knowing which channels are driving sales, or more specifically,...
by Anil Kaul, Absolutdata | Mar 6, 2018 | Demanding Views
AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success. AI can help salespeople prioritize leads and make relevant product or service recommendations using data science to provide guidance. This...
by Andrew Gaffney | Mar 6, 2018 | Industry News
Webinars have been firmly established as a go-to tactic to drive top-of-funnel leads over the past decade. The ability to present thought leaders on hot topics to a wide audience has been a successful format for many B2B brands. However, many marketers are now...
by Klaudia Tirico | Mar 5, 2018 | Solution Spotlight
Hushly is a conversion optimization software designed to capture website abandoners as they are ready to leave a company’s web page. It can also capture double opt-in website leads through un-gated content, mobile conversions and more. FEATURES/FUNCTIONALITY...
by Brian Anderson | Mar 2, 2018 | Industry News
Chief Nation, a global technology marketing consultancy, announced a strategic partnership with the intent data company Bombora. With the partnership, Chief Nation clients are positioned to leverage new intent-driven workflows for effective ABM programs. The...
by Brian Anderson | Mar 1, 2018 | Industry News
Bigtincan, a mobile sales enablement automation solution powered by AI, announced a strategic partnership with BPM Works, a marketing and sales enablement company specializing in digital content solutions. The partnership positions users to supply sales reps with...
by Brian Anderson | Feb 28, 2018 | Industry News
Personalization in B2B marketing has been talked about for over decade, but actual execution has been limited. That is expected to change quickly and dramatically, according to several speakers at the 2018 B2B Marketing Exchange. Given the amount of data, intelligence...
by Klaudia Tirico | Feb 28, 2018 | Solution Spotlight
InsideView Append is designed to attach comprehensive, continuously refreshed company data to Salesforce accounts. This can help customers better target and engage prospective customers with deeper insight into company data. FEATURES/FUNCTIONALITY InsideView Append...
by Terry Moffatt, Channel Marketer Report | Feb 28, 2018 | Blog
Making a case for an investment in channel marketing programs remains an issue at many companies, even at businesses that generate a significant share of revenue through partners. Getting reliable insight into channel marketing ROI can be difficult. And oft-repeated...
by Klaudia Tirico | Feb 27, 2018 | Industry News
AdRoll has announced a corporate rebrand and unveiled a new B2B division called RollWorks in response to growing demands from B2B marketers to better align resources with sales. AdRoll Inc. will now operate as AdRoll Group and will include two separate divisions: the...
by Brian Anderson | Feb 27, 2018 | Industry News
Allocadia, a marketing performance management solution, announced it has partnered with Bizible, a B2B marketing attribution and planning software. The partnership will bring the two solutions together as a joint offering designed to help users optimize revenue...
by Jessica Levenson, TechTarget | Feb 26, 2018 | Demanding Views
Let’s face it: search engine optimization (SEO) has never been the most glamorous marketing tactic. If you’re a CMO, you’re focused on broader responsibilities ranging anywhere from growth strategy and innovation to product positioning and sales...
