by Brian Anderson | Feb 23, 2018 | Industry News
HubSpot announced that it has expanded its partnership with Google to support the company’s international cloud infrastructure. The partnership is designed to help fuel HubSpot’s product growth in the region, along with positioning customers with enhanced...
by Klaudia Tirico | Feb 21, 2018 | Industry News
Taking a human-centered view of the buyer, the customer and the customer’s customer, and learning about their journey to find new ways to engage them through emerging touch points is becoming table stakes for B2B marketers in today’s digital age. The...
by Brian Anderson | Feb 21, 2018 | Industry News
At Demand Gen Report’s annual B2B Marketing Exchange, roughly 1,000 B2B marketing and sales professionals gathered to learn about the tech, strategies and trends disrupting the marketplace. As digital disruption from companies such as Uber and Tinder changes...
by Erika Goldwater, Contributing Writer | Feb 21, 2018 | Blog, Industry News
The seventh annual B2B Marketing Exchange (B2BMX) in Scottsdale, Ariz. is underway. This event is one of my favorites of the year for many reasons. But this year I expect it to exceed expectations because of the expanded CMO Exchange session. Too often, events are...
by Klaudia Tirico | Feb 20, 2018 | Solution Spotlight
Uberflip has launched two new features designed to help marketers improve the quality of the content experience. The two features include: Uberflip Site Engager, which aims to make it easy for marketers to surface personalized content recommendations on any page of a...
by Tracy Vides | Feb 20, 2018 | Demanding Views
Time and time again, generating good leads is the No. 1 challenge for B2B sales teams. HubSpot’s State of Inbound report confirmed that 63% of marketers are in agreement on this matter. Sales and marketing teams spend hours crafting new strategies, following up...
by Klaudia Tirico | Feb 16, 2018 | Industry News
The B2B marketing landscape is constantly inundated with new buzzwords, trends and technologies, it’s important to navigate it slowly and steadily, and not just run into every shiny new toy with open arms. During a panel session at the B2B Marketing Exchange,...
by Brian Anderson | Feb 15, 2018 | Industry News
B2B data intelligence provider Radius announced the launch of two new products: Radius Prospector and Radius Connect. Both solutions are designed to accelerate sales performance by enabling reps to obtain accurate data on prospective buyers and grow pipeline. Radius...
by Brian Anderson | Feb 14, 2018 | Industry News
Despite substantial investments in expanding their content library to engage buyers, research from SiriusDecisions shows messaging is still missing the mark with audiences and internal sales teams. The challenges around creating audience-centric content and...
by Klaudia Tirico | Feb 14, 2018 | Blog
With so many solution providers hopping on the ABM train, it’s important for marketers to focus on strategies beyond technology. During a Workshop at the B2B Marketing Exchange, titled: Targets, Insights, Touchpoints – 3 Ways To Operationalize ABM, Kellie de...
by Klaudia Tirico | Feb 13, 2018 | Solution Spotlight
Company intelligence provider DataFox has launched Account Scoring, designed to help businesses find and prioritize best-fit target accounts. FEATURES/FUNCTIONALITY As ABM strategies grow in prominence, marketers are faced with the challenge of predicting...
by Brian Anderson | Feb 13, 2018 | Blog
Accountability is at an all-time high for B2B marketing teams. They are expected to drive more revenue with a limited budget — while also guaranteeing that success can be easily measured. CMOs must refine their operations to streamline their marketing efforts and...
