by Stephen Betz, Contributing Writer | Dec 20, 2017 | Industry News
Merkle, a marketing agency owned by global agency network Dentsu Aegis Network, announced that it has reached an agreement to acquire David Wood Associates Inc. (DWA), a global B2B digital marketing agency. The deal is the latest addition to Dentsu Aegis...
by Klaudia Tirico | Dec 20, 2017 | Industry News
2017 was the year when B2B marketers shifted their focus from the product to the customer. Looking for greater engagement with target accounts and buying groups, companies showed interest in new frameworks, such as SiriusDecisions’ Demand Unit Waterfall....
by Doug Randall, Protagonist.io | Dec 19, 2017 | Demanding Views
It’s a bold statement, but it’s true. Today’s AI applications are going to need marketers more than ever. The most powerful AI solutions will enhance marketing, enable uber-personalization and provide the deepest level of understanding of our buyers,...
by Stephen Betz, Contributing Writer | Dec 18, 2017 | Solution Spotlight
PROS Opportunity Detection is a new SaaS solution in the PROS SellingPRO portfolio that is designed to help companies drive sales growth by uncovering trends in buying behavior. The solution enables companies to uncover new growth opportunities with existing customer...
by Brian Anderson | Dec 18, 2017 | Financial News
Leadspace, an audience management platform for marketing and sales, announced it has raised $21 million in a Series C funding round led by Arrowroot Capital and JVP. The funding positions the company to continue growing its AI product offerings and customer base...
by Brian Anderson | Dec 15, 2017 | Industry News
Yesler, a B2B marketing agency, announced it has partnered with FunnelWise, a marketing performance SaaS solution. The partnership aims to combine FunnelWise’s revenue analytics software with Yesler’s experience in B2B strategy, martech consulting and...
by Klaudia Tirico | Dec 14, 2017 | Financial News
Events management platform Bizzabo has raised $15 million in equity funding led by Pilot Growth Equity, with additional participation from Maor and others. The round will help support the company’s goals to expand its cloud-based event platform and support its...
by Meredith Brown, Salesforce Pardot | Dec 13, 2017 | Demanding Views
Over the last few years, B2B marketers have begun turning to artificial intelligence (AI) to improve the effectiveness of their campaigns and accelerate business growth. Research shows that 80% of B2B marketing executives believe that AI will revolutionize...
by Klaudia Tirico | Dec 13, 2017 | Solution Spotlight
Visitor Queue is a B2B lead generation software that can identify the name, contact details and user data of the businesses that visit a company website. The solution is designed to help companies grow by feeding their teams hot leads that have shown interest in their...
by Brian Anderson | Dec 13, 2017 | Industry News
As expectations for B2B CMOs continue to expand and grow, companies are turning to new ways to drive demand that supports the entire sales funnel and positions reps for success. This requires a strong understanding of customer needs to support the growth, retention...
by Todd Wasserman, Contributing Writer | Dec 13, 2017 | Industry News
The intersecting trends of globalization and digitization are driving the need for accurate and culturally appropriate translations. B2B companies are often approaching this challenge with improvised methods that result in bottlenecks and poorly translated content....
by Terry Moffatt, Channel Marketer Report | Dec 13, 2017 | Blog
With so many of us counting on Alexa, Siri and Google Home to listen vigilantly to everything we say, it’s interesting that many marketers don’t make an extra effort to hear what their business partners or customers need or want. In a rush to go to market...
