by Brian Anderson | Oct 19, 2017 | Industry News
SendGrid, an email marketing platform, has filed for an IPO with the goal of raising $100 million. The company announced its plans to list on the New York Stock Exchange under the symbol “SEND.” In the SendGrid’s IPO registration statement, the company said it...
by the DGR Edit Team | Oct 18, 2017 | Industry News
For many marketers, the Fall brings a mixed bag of analyzing and fine-tuning their current campaigns to try and close out the year as strong as possible, while also building budgets and identifying new plans and programs for when the calendar flips to 2018. To better...
by Stephen Betz, Contributing Writer | Oct 18, 2017 | Industry News
Acquia has announced the expansion of its CMS platform with two new products designed to assist in digital marketing initiatives: Acquia Journey and Acquia Digital Assistant Manager (DAM). Acquia DAM is designed to centralize all of the creative assets within an...
by Alicia Esposito, Content4Demand | Oct 18, 2017 | Blog
There’s a common rule for first dates and dinner parties: Don’t talk about religion or politics. This advice was especially relevant during the 2016 presidential election, which will likely go down in history as one of the most volatile and polarizing of...
by Stephen Betz, Contributing Writer | Oct 16, 2017 | Solution Spotlight
The next-generation ABM Platform by Demandbase is designed for B2B marketers to manage account-based campaigns across the entire funnel by combining Targeting, Engagement and Conversion solutions into one fully integrated platform. FEATURES/FUNCTIONALITY: Key...
by Nick Bhavsar, Bound | Oct 13, 2017 | Demanding Views
Marketing is at a critical inflection point. With more spam marketing than ever, B2B prospects are being inundated by intrusive phone sales calls, advertising that follows them around the web, and unsolicited emails. This results in prospects increasingly tuning...
by Contributing Writer, Stephen Bezt | Oct 13, 2017 | Industry News
Invoca, a call intelligence company, announced it has integrated with Google’s Offline Conversions API. The integration can pull Signal AI data into Google AdWords, positioning marketers to gain new insights into the types of calls and callers that...
by Klaudia Tirico | Oct 12, 2017 | Industry News
Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed....
by Brian Anderson | Oct 11, 2017 | Industry News
Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting growth initiatives with new skills, tools and a renewed focus on audience-centric campaigns. New research from SiriusDecisions shows that global CMOs are...
by Terry Moffatt, Channel Marketer Report | Oct 11, 2017 | Blog
The news that Dell EMC’s indirect business will account for more than 60% of its overall revenue by 2020 is not surprising. Already two-thirds of all IT products and services are sold through channels. And it’s estimated that as much as 75% of all global...
by Klaudia Tirico | Oct 10, 2017 | Industry News
ABM and sales orchestration platform ZenIQ has announced it has teamed up with Bombora, a provider of B2B internet data. The partnership positions users of both solutions to implementing ABM strategies and programs to act on and operationalize insights provided by...
by Gianna Scorsone, Mondo | Oct 10, 2017 | Demanding Views
Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses...
