by Klaudia Tirico | Sep 18, 2017 | Industry News
Sales engagement platform provider ClearSlide has announced the launch of Orion, a functionality designed to guide sales reps to relevant content that enables their efforts within ClearSlide, Outlook, Gmail and Salesforce. Orion aims to provide sales leaders with the...
by Anil Kaul, Absolutdata | Sep 18, 2017 | Demanding Views
When artificial intelligence (AI) pioneer Alan Turing said, “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human,” all he meant was there might come a time when virtual assistants and bots will become close to...
by Klaudia Tirico | Sep 15, 2017 | Industry News
Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital marketers to automatically trigger relevant, one-off emails...
by Klaudia Tirico | Sep 14, 2017 | Industry News
InsideView, a market intelligence platform, has announced the release of InsideView Target with ABM. The company stated that the solution is a redesigned version of InsideView Target that features new ABM workflows designed to help marketers search for or upload lists...
by Ariella Brown, Contributing Writer | Sep 13, 2017 | Industry News
The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding relevant and targeted messaging. Ernan Roman, President of ERDM Corp. and author of Voice of the Customer Marketing, stated that...
by Klaudia Tirico | Sep 13, 2017 | Industry News
Act-On Software has announced the release of a new reporting tool called Engagement Insights. The solution is designed to provide real-time access to analytics through a live data connection and pre-configured, templated reports in Microsoft Excel and Google Sheets,...
by Brian Anderson | Sep 13, 2017 | Case Studies
Lenovo, a multinational technology provider, partnered with the intent data company Bombora to gain deeper insight into their data and identify prospective customers that have an interest in their products. The insight was then used to create demand generation...
by Terry Moffatt, Contributing Editor | Sep 12, 2017 | Blog
According to Demand Gen Report’s 2017 Marketing Measurement and Attribution survey, almost three-quarters of those surveyed said they want deeper metrics to show the impact on pipeline and revenue. But when asked about the drivers that are increasing their focus...
by Klaudia Tirico | Sep 12, 2017 | Solution Spotlight
The Apttus Incentive Compensation Management (ICM) aims to help companies design, execute and manage sales incentive programs and embed them throughout the Apttus Quote-to-Cash (QTC) suite. The solution combines with applications available in the...
by Ray Kingman, Semcasting | Sep 12, 2017 | Demanding Views
Ask your sales team about their pipeline and you’re likely to get an earful about the limited number of leads they get from the marketing department. At the same time, sales people often associate scale with waste, so it’s not surprising that a recent...
by Brian Anderson | Sep 11, 2017 | Industry News
BuzzSumo, a social media analytics and curation platform for content marketers, unveiled a new feature within its content discovery and insights platform that is designed to help content marketers search for questions being asked about topics that align to their...
by Brian Anderson | Sep 8, 2017 | Industry News
HubSpot announced it has launched a new tool designed to help content marketers identify and validate topics that align with their prospects’ search and buying habits. The solution, called HubSpot Content Strategy, leverages a new topic-based model on creating...
