by Brian Anderson | Sep 7, 2017 | Industry News
Optimizely, a customer experience optimization software, announced it has hired Carl Tsukahara as CMO. He will be responsible for developing and executing Optimizely’s global marketing efforts, according to the company. Prior to joining Optimizely, Tsukahara...
by Brian Anderson | Sep 6, 2017 | Industry News
LinkedIn Marketing Solutions unveiled a new native advertising network designed to help users reach their target audiences with ads by placing its Sponsored Content on partnering third-party publishers across mobile and desktop. Called the LinkedIn Audience Network,...
by Andrew Gaffney | Sep 6, 2017 | Blog
Next week, I’ll be heading to one of the first conferences for B2B marketers to focus exclusively on measurement and revenue optimization. Circulate 2017, taking place Sept. 14-15at the W San Francisco, will bring together thought leaders and practitioners from...
by Kayli Barth, Contributing Writer | Sep 6, 2017 | Industry News
Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline...
by Klaudia Tirico | Sep 5, 2017 | Industry News
Multimedia marketing company ON24 announced it has added a new online content hub to its marketing platform. Called ON24 Content Gateway, the hub is designed to help business marketers curate their best digital assets and gain a better understanding of how their...
by Brian Anderson | Sep 5, 2017 | Financial News, Industry News
LookBookHQ, a content engagement solution, announced it has received $11 million in a Series B funding round led by Edison Partners, with participation from Hyde Park Venture Partners. The round brings the company’s total equity funding to roughly $17 million...
by Klaudia Tirico | Sep 4, 2017 | Solution Spotlight
Freshworks, a cloud-based customer engagement software provider, has unveiled Freshsales, a CRM solution that offers AI-based lead scoring, built-in phone, email and activity capture in a single solution designed to enable sales productivity. FEATURES/FUNCTIONALITY...
by Jessica Hawthorne-Castro, Hawthorne Direct | Sep 1, 2017 | Demanding Views
Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience is traditionally the realm of medicine and scientific research, but it has exciting applications for advertising. By focusing primarily on how...
by Andrew Gaffney | Aug 31, 2017 | Industry News
Special summer pricing for the B2B Marketing Exchange — taking place February 19-21, 2018 at the Fairmont Princess in Scottsdale, AZ — is set to expire this Friday, September 1. The discounted packages provide early registrants as much as $1,000 savings, with an...
by Brian Anderson | Aug 31, 2017 | Industry News
Conversica unveiled new capabilities to its conversational artificial intelligence (AI) platform, as well as new additions to its executive team, after a successful first half of 2017. The company’s AI assistant platform positions users to interact with website...
by Klaudia Tirico | Aug 30, 2017 | Industry News
Visual IQ, a marketing intelligence software, has announced a partnership with LiveRamp, omnichannel buyer data integration solution, which the company said will enable Visual IQ customers to gain a more people-based view of the customer journey across digital and...
by Klaudia Tirico | Aug 30, 2017 | Blog
Content makes the marketing world go ‘round. It is often one of the first ways a potential buyer is introduced to your company, so it is crucial to develop meaningful and relevant content for target audiences. Since irrelevant content is the number one reason why...
