by Kelly Lindenau | Jul 30, 2024 | Industry News
Despite repeated declarations of third-party cookie deprecation, Google recently revealed it will not eliminate third-party cookies entirely. Instead, the company plans to prioritize user control and privacy over a complete phase-out by allowing users to opt-in or out...
by Kelly Lindenau | Jul 29, 2024 | Industry News
TechTarget, Inc., a provider of B2B technology purchase intent data and services, released TechTarget Market Monitor, a new market intelligence offering designed to help users plan their product and go-to-market (GTM) strategies. Powered by TechTarget Priority Engine,...
by Nitin Seth, Conversive | Jul 26, 2024 | Demanding Views
Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35% of brands have a formal text messaging strategy in place. Despite...
by Kelly Lindenau | Jul 25, 2024 | Industry News
The B2B Marketing Exchange, an event series produced by Demand Gen Report, announced Neil Patel, Co-founder of NP Digital and best-selling author, as a keynote speaker at its upcoming and newly reimagined #B2BMX East conference in Alpharetta, Ga. The event will take...
by Kelly Lindenau | Jul 24, 2024 | Industry News
Pitchit, an AI-powered Lead Qualification as a Service (LQaaS) platform, closed an oversubscribed $2.5 million seed round and will use the funding to expand its AI capabilities, which would include more sophisticated text and voice recognition features and an enhanced...
by Kelly Lindenau | Jul 24, 2024 | Solution Spotlight
Zilliant is designed to help businesses focus on pricing by managing the entire pricing lifecycle with its data science, cloud-native software. Recently, the company incorporated generative AI into the pricing lifecycle to help enhance user experience and support...
by Kelly Lindenau | Jul 24, 2024 | Industry News
There’s an interesting concept I stumbled across a few weeks ago: The service recovery paradox, which suggests that a customer who has a problem resolved satisfactorily may end up more loyal than a customer who never experienced a problem. That concept is backed by...
by Kelly Lindenau | Jul 23, 2024 | Industry News
TrustRadius, a buyer intelligence platform for business technology, debuted its Intent-Driven Leads program, which is designed to harness the power of user reviews and downstream intent data to generate in-market leads at scale. The new program seeks to leverage...
by Demand Gen Report Team | Jul 22, 2024 | Industry News
Trilliad, a growth services provider, acquired Just Global, a b2B marketing agency, to help propel Trilliad’s mission of creating a growth services provider category, which the company hopes will bridge the gap between sales and marketing within global enterprise B2B...
by Cory Halbardier, Blazeo | Jul 19, 2024 | Demanding Views
The chatbot market is growing fast: The industry’s U.S.-based revenue was around $190 million in 2016, and by 2025, it’s projected to become a $1.3 billion industry. But don’t let the explosion of chatbots — aka AI-powered conversational robots — fool or scare you....
by Kelly Lindenau | Jul 18, 2024 | Industry News
PathFactory, a content intelligence company, acquired Uberflip, a content experience platform, with the goal of unifying the companies’ complementary features to offer better B2B content intelligence and personalization. Through the acquisition, PathFactory will...
by Kelly Lindenau | Jul 18, 2024 | Industry News
CallRail, an AI-powered lead intelligence platform, announced Convert Assist, a new product that seeks to help users personalize conversations and accelerate response times by combining generative and conversational AI. Convert Assist works to bring together action...
