by Dayna Rothman, BrightFunnel | Jul 28, 2017 | Demanding Views
This article originally appeared on the BrightFunnel blog on July 26, 2017. When I got into the office Tuesday morning, the first thing on my to-do list was to create a content program in Marketo for a new E-book we were launching. I opened my computer, filled up my...
by Matthew Halchak | Jul 27, 2017 | Industry News
LinkedIn has released Website Demographics, a free reporting tool that enables users to gain insights about the types of professionals visiting their websites. The tool allows users to filter between eight individual professional dimensions — including industry, job...
by Matthew Halchak | Jul 26, 2017 | Blog
B2B buyers are more reliant on peer reviews and ratings to validate and find new solutions. According the 2017 B2B Buyers Survey Report, 94% of B2B buyers reported that reviews from industry peers were important in making a purchasing decision. Input from other users...
by Karen Axelton, Contributing Writer | Jul 26, 2017 | Industry News
For many B2B organizations, the challenge has become less about generating new leads and more about how to further engage those leads and move them into a next stage conversation. Critical elements of that include timing — with 87% of respondents in Demand Gen...
by Klaudia Tirico | Jul 25, 2017 | Industry News
Earlier today, Marketo experienced a complete platform outage. Users were unable to log into the Marketo website in order to access their campaigns during the outage. The company announced it was aware of the issue at around 7:20 am EDT. Then, at 12:33 PM EDT, the...
by Klaudia Tirico | Jul 25, 2017 | Industry News
HubSpot has announced that it has acquired Kemvi, a startup supplying artificial intelligence (AI) and machine learning capabilities designed to help sales reps improve relationships with potential customers. Terms of the deal were not disclosed. Hubspot plans to...
by Matthew Halchak | Jul 24, 2017 | Solution Spotlight
The Leadspace B2B Audience Management Platform is designed to help users discover their Total Available Market (TAM). The platform aims to increase customer and prospect engagement with data users need on both accounts and individuals. Leadspace uses artificial...
by Matthew Halchak | Jul 24, 2017 | Industry News
AI and big-data powered marketing cloud 6sense has appointed Jason Zintak as CEO to help drive growth and oversee the technological development of the company. 6sense Founder and former CEO Amanda Kahlow will maintain an active role in the company as Chief...
by Aaron Dun, SnapApp | Jul 24, 2017 | Demanding Views
SiriusDecisions rolls out an update to their seminal Demand Waterfall and the B2B marketing intelligentsia goes wild and does back flips with hot takes about why it’s so GREAT! Or in some cases, not so great. I read all 7,500 words from 33 of my peers who shared...
by Matthew Halchak | Jul 21, 2017 | Industry News
Oracle has expanded the services available through Oracle Cloud at Customer, which now spans all of Oracle’s PaaS categories and SaaS services. The service offers companies the choice of where to store data and applications, as well as a path to easily...
by Matthew Halchak | Jul 20, 2017 | Industry News
LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore is designed to eliminate the need for one-off landing pages and microsites, enabling marketers to deliver personalized content...
by Matthew Halchak, Contributing Writer | Jul 20, 2017 | Industry News
Dun & Bradstreet (D&B) has partnered with Microsoft to deliver more efficient and seamless access to its commercial data through Microsoft’s cloud services. The partnership enables D&B to power core applications and build new services on Microsoft...
