by Matthew Halchak | Jun 12, 2017 | Industry News
Terminus, an account-based marketing (ABM) platform, has appointed Peter Herbert as VP of Marketing. Herbert will be responsible for leading the ABM team and helping educate customers on how to operationalize ABM programs at scale. Herbert joins Terminus from...
by Matthew Halchak | Jun 12, 2017 | Industry News
EverString, a provider of AI-assisted sales and marketing software, has partnered with B2B intent data company Bombora to speed up prospecting for sales and marketing teams. Through the partnership, EverString aims to combine its self-service AI with Bombora’s...
by Matthew Halchak, Contributing Writer | Jun 12, 2017 | Solution Spotlight
Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts and transactions across multiple data sources. It enables marketers to manage customer and prospect lead lists into test and control cells, associate...
by Klaudia Tirico | Jun 9, 2017 | Demanding Views
Prayag Narula, CEO of LeadGenius, sat down with Demand Gen Report to discuss how B2B sales and marketing organizations are prioritizing personalization with the help of micro-segments, the right data and efficient campaign planning. Demand Gen Report:...
by Brian Anderson | Jun 8, 2017 | Industry News
Salesforce has announced the launch of Einstein ABM, an end-to-end B2B marketing solution designed to help marketing and sales teams target their top-priority accounts, better personalize campaigns and engage with prospects at scale using artificial intelligence (AI)....
by Matthew Halchak | Jun 7, 2017 | Industry News
GreenFig University, a “micro-education” company offering continued education in applied business science, has partnered with Marketo University to develop and deliver a digital marketing course designed to provide students with digital marketing strategies,...
by Brian Anderson | Jun 7, 2017 | Industry News
Demandbase recently closed $65 million in funding to fuel the growth of its platform, highlighting that investors in the B2B tech landscape see massive potential in how these types of solutions can positively impact marketing initiatives. In an interview with Demand...
by Samantha Stone, The Marketing Advisory Network | Jun 7, 2017 | Demanding Views
I’m the type of person who measures everything. I know how many proposals I convert to revenue. I know the profile of the executives that hire me vs. take free advice. I know how many hours each type of engagement takes to complete. I even know how many truffles...
by Klaudia Tirico | Jun 6, 2017 | Solution Spotlight
Cloudwords software aims to speed time to market for global marketing campaigns and localized content. By integrating directly with leading marketing automation, CRM, CMS, and Web CMS platforms, Cloudwords automates project workflow, eliminates time-consuming tasks...
by Matt Halchak, Contributing Writer | Jun 5, 2017 | Industry News
Despite the known potential of thought leadership content in B2B campaigns, many decision-makers are disappointed with the quality of available thought leadership insights, according to new research from Edelman, the global marketing firm, and LinkedIn. More than half...
by Alicia Esposito, Content4Demand | Jun 5, 2017 | Blog
We’ve all heard that in order to engage and differentiate, we need to shift from a brand- and product-focused mindset, to a customer-focused mindset. This also includes altering our storytelling practices to be more educational, inspirational and...
by Terry Moffatt, Contributing Editor | Jun 2, 2017 | Industry News
Salesforce, a global leader in CRM, has introduced a new partner relationship management (PRM) app. Sales Cloud Partner Relationship Management, an amalgamation of new and existing Salesforce technologies, is designed to allow companies to build modern, branded...
