by Klaudia Tirico | Jun 1, 2017 | Industry News
Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend Evergage’s personalization functionalities to Act-On’s Adaptive Journeys capabilities. The partnership...
by The DGR Edit Team | May 31, 2017 | Blog
The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade. The introduction of SiriusDecisions’ new Demand Unit Waterfall in May 2017 has been met...
by Tim Riesterer, Corporate Visions | May 30, 2017 | Demanding Views
The call for B2B marketers and salespeople to always be challenging and disrupting the customer is a great piece of advice when you’re trying to acquire new business. But it’s actually very bad advice when you’re trying to keep your customers and...
by Klaudia Tirico | May 30, 2017 | Industry News
AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the Oracle Cloud Marketplace. The Hub is designed to help marketers create a single customer profile, apply predictive intelligence to customer data and arrange...
by Klaudia Tirico | May 26, 2017 | Solution Spotlight
Engagio’s new Scout solution is an ABM Chrome extension that enables marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use—including LinkedIn, Gmail and Salesforce....
by Brian Anderson | May 26, 2017 | Industry News
New research from Certain, an event automation solution provider, shows that companies have gaps in their post-event follow-up methods to measure, analyze and act on their success. More than half (57%) of the survey respondents stated that it takes them four days or...
by Brian Anderson | May 25, 2017 | Industry News
Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to fuel growth in its artificial intelligence and machine-learning technology. The round of funding was led by existing investor Sageview Capital,...
by Brian Anderson | May 24, 2017 | Industry News
Oceanos, a data management solutions provider, announced it has partnered with ReachForce, a marketing data quality automation solutions provider. The partnership will add Oceanos’ contact enrichment capabilities to ReachForce’s SmartForms and Continuous...
by Brian Anderson | May 24, 2017 | Industry News
After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success as they attach remarketing tools and tactics to more precise initiatives, such as account-based marketing (ABM) programs. Brands such as...
by Brenda Caine, Content4Demand | May 23, 2017 | Blog
What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP,...
by Brian Anderson | May 23, 2017 | Industry News
CIENCE, a data sciences company offering managed services and software for lead generation, announced it has hired Eric Quanstrom as the company’s new CMO. Quanstrom will be tasked with guiding global marketing activities, including oversight of inbound and...
by Klaudia Tirico | May 22, 2017 | Solution Spotlight
BrandMaker’s Customer Engagement Cloud is a combination of marketing software, methodology and best practices designed to maximize the effectiveness of lead generation/marketing communications efforts by aligning prospects with the right content, at the right...
