by Brian Anderson | May 24, 2017 | Industry News
After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success as they attach remarketing tools and tactics to more precise initiatives, such as account-based marketing (ABM) programs. Brands such as...
by Brenda Caine, Content4Demand | May 23, 2017 | Blog
What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday morning at the SiriusDecisions 2017 Summit, Marisa Kopec, VP,...
by Brian Anderson | May 23, 2017 | Industry News
CIENCE, a data sciences company offering managed services and software for lead generation, announced it has hired Eric Quanstrom as the company’s new CMO. Quanstrom will be tasked with guiding global marketing activities, including oversight of inbound and...
by Klaudia Tirico | May 22, 2017 | Solution Spotlight
BrandMaker’s Customer Engagement Cloud is a combination of marketing software, methodology and best practices designed to maximize the effectiveness of lead generation/marketing communications efforts by aligning prospects with the right content, at the right...
by Klaudia Tirico | May 19, 2017 | Industry News
Mintigo, an AI platform for marketing and sales, has raised $10 million in funding from Glilot Capital Partners to accelerate global growth. Sequoia Capital IL, Adams Street Partners, Giza Venture Capital, Maverick Ventures and Vintage Investment Partners also...
by Jon Miller, Engagio | May 19, 2017 | Demanding Views
At a recent industry event, the above question was posed by marketers and industry observers, who wondered out loud where the account-based marketing train was actually headed. It’s certainly a question worth pondering, especially as the marketing-tech world has...
by Klaudia Tirico | May 18, 2017 | Industry News
For the second year, account-based marketing (ABM) software provider Terminus has released its list of top ABM practitioners. The Top 45 ABM Superheroes for 2017 features C-level executives putting theory into practice at their organizations. The practitioners also...
by Andrew Gaffney | May 17, 2017 | Industry News
The SiriusDecisions Demand Waterfall has transformed the way thousands of B2B organizations have approached, managed and tracked lead management over the past decade. This week at the SiriusDecisions Summit 2017 in Las Vegas, that iconic framework was transformed to...
by Brian Anderson | May 17, 2017 | Industry News
The latest installment of the annual State Of Inbound Marketing from HubSpot showed a disconnect between how the C-suite and its managers view the company’s sales and marketing relationship. The study revealed that 31% of C-level executives say their teams are...
by Andrew Gaffney | May 16, 2017 | Blog
There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence...
by Klaudia Tirico | May 16, 2017 | Industry News
TechTarget, a technology media company which also sells data analytics services, has announced the latest release of its IT Deal Alert Priority Engine, a SaaS-based purchase intent insight platform, during the SiriusDecisions Summit in Las Vegas. The release features...
by Klaudia Tirico | May 15, 2017 | Solution Spotlight
Insights Enterprise by InsideView brings targeting intelligence directly into Microsoft Dynamics CRM and 365, whether online or on-premises, as if it was a native part of the application. Targeting Intelligence is designed to deliver company and contact data, news and...
