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Shape the Future of ABM: Participate in the 2025 Survey

Account-based marketing (ABM) once operated like a skilled craftsman’s workshop. Marketers carefully selected their tools, meticulously researched each target account, and hand-crafted personalized campaigns one by one. Artificial intelligence (AI)...

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Integrate Introduces New Features To Help Marketers Streamline Multichannel Lead Strategies

Integrate, a lead management and data governance solution, released several new features designed to enhance how B2B marketers capture, organize and govern lead data across multiple channels.

Industry News October 30

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Google’s Third-Party Cookie Saga & The Future Of Digital Marketing

Google recently announced it will not be phasing out third-party cookies in its Chrome browser just yet, which veers from the anticipated transition towards a cookie-less web. Instead of removing…

Demanding Views October 29

Treasure Data Unveils Generative AI Capabilities With CDP-Native AI Framework

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build custom AI applications.

Industry News October 25