by Kelly Lindenau | Feb 1, 2023 | Industry News
Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts within minutes. The In-Market Account Finder seeks to provide...
by Kelly Lindenau | Feb 1, 2023 | Blog
By the end of 2023, ChatGPT — pioneered by Open.ai, the artificial intelligence research lab that trained the chatbot — is expected to bring in $200 million in revenue by capitalizing on the areas where traditional conversational AI fell short. In its previous...
by Kelly Lindenau | Feb 1, 2023 | Industry News
Pardon the humble brag, but the B2B Marketing Exchange (#B2BMX) is a must-attend event for marketing practitioners. Given all the economic uncertainties and explosion of new technologies, #B2BMX 2023 will include the most important “need-to-know” information for B2B...
by Klaudia Tirico | Jan 31, 2023 | Industry News
Momentive, the maker of SurveyMonkey and GetFeedback, launched three new survey creation features for SurveyMonkey Enterprise and U.S. customers. The new tools are designed to empower users to develop and launch professional-grade surveys that capture attention and...
by Kelly Lindenau | Jan 30, 2023 | Solution Spotlight
ON24 is a digital engagement platform designed to enable companies to digitally transform their sales and marketing by providing a single digital engagement platform for several go-to-market functions across the enterprise, from demand generation to customer marketing...
by Kelly Lindenau | Jan 30, 2023 | Industry News
RevSure.AI, an AI-fueled sales pipeline readiness company, revealed new features designed to provide marketing teams with increased insights into data and lead-to-revenue projections. The updates seek to help organizations improve their spend efficiency by focusing on...
by Klaudia Tirico | Jan 27, 2023 | Industry News
Outreach launched a new feature that integrates generative AI technology into its Sales Execution Platform. Smart Email Assist is an AI-powered automatic email response generator for salespeople that is designed to go beyond email templates to auto-generate accurate...
by Klaudia Tirico | Jan 27, 2023 | Industry News
Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and analytics. Joining other available technographic and company...
by Tom O'Regan, Madison Logic | Jan 27, 2023 | Demanding Views
During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined as a period of a significant decline in economic activity, a recession directly impacts marketing. As...
by Kelly Lindenau | Jan 25, 2023 | Industry News
Conversation Cloud company Drift appointed Matt Tippets as Senior Vice President (SVP) of Product. The former Salesforce and Total Expert executive will be responsible for leading Drift’s product strategy, management, design and research functions. Tippets has...
by Kelly Lindenau | Jan 25, 2023 | Industry News
Cordial, a cross-channel marketing and data management platform, teamed up with Snowflake, a data cloud company, to list its data offering on the Snowflake Marketplace. Joint customers can now leverage Snowflake’s data engineering, storage, sharing and...
by Kelly Lindenau | Jan 25, 2023 | Industry News
SugarCRM, an AI-driven CRM platform, introduced new digital self-service capabilities that seek to help B2B sellers offer “always-on” brand experiences for their customers. With an intuitive interface and multi-factorauthentication, the self-service capabilities aim...
