DGR TV: Nick Edouard, LookBookHQ

Published: April 30, 2015

When it comes to B2B buyer engagement, a lot more has to happen after the prospect clicks on a piece of content. This interview with Nick Edouard, EVP of Business Development and Marketing for LookBookHQ, highlights several areas content marketers are struggling with, including measuring the right content engagement metrics, enhancing content personalization with those metrics and leveraging this personalized content throughout nurture programs.

B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series