How Companies Are Building Their Marketing Stacks

Published: September 22, 2015

The marketing technology stack includes tools for analytics, lead nurturing, lead conversion and awareness. However, the marketing automation adoption rate is just 60% for companies with annual revenue of more than $500 million, and even less for smaller firms. This infographic from TechnologyAdvice breaks down how marketers are investing in tools and tactics to influence the buyer’s journey.

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Source: TechnologyAdvice

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