Infographic: Facebook – Dissecting The IPO

Published: May 21, 2012

Facebook’s IPO is off to a bumpy start – and it has a long way to go to meet investors’ lofty expectations. In spite of this, the Facebook IPO is still a massive, multi-billion dollar affair that demonstrates the power of a social media market that didn’t exist a decade ago. The following infographic, released by KISSmetrics, provides some context on Facebook’s rapid growth and global reach, along with a breakdown of who owns the most IPO shares and where those shares are going. We don’t know exactly what the future holds for Facebook and its new shareholders, but with so much at stake, we wouldn’t bet against its continuing role as a key B2B marketing platform.


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