COVID-19 Update

Can Marketing & Comms Work Together to Amplify Earned Media Output?

New research from the CMO Council found that 81% of business leaders believe that the change in the business environment (due to social unrest and the fallout from COVID-19) has led to the rise of importance in earned media. This shift has prompted a greater focus on alignment between marketing and communications teams. Check out this infographic from the CMO Council, which reveals more data from the research, as well as recommendations on how to bring marketing and comms together.