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How To Build A B2B Influencer Marketing Strategy For 2020

Influencer marketing has quickly become a hot topic, especially in B2C marketing, but many B2B marketers are still scratching their heads at how to actually execute an influencer strategy in a business-to-business context. This infographic from TopRank Marketing answers frequently asked questions about the topic, including how influencer marketing fits in the B2B mix, how to get leadership buy in, how to choose the right influencers and more.