The Practitioner’s Guide To Signal & Intent Data
Segmentation, Personalization Efforts Fueled With Signal Insights & Buyer Intent Boost Account & Ad Targeting, Engagement In order to get the right message in front of target accounts when they are actively looking for answers, B2B companies are increasingly adding other data sources to their first-party insights. Progressive companies, such as Pramata, Masergy and Extreme Networks, are beginning to incorporate…