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Reports

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

State Of Audio/Video Marketing: Strategizing, Repurposing & Personalizing Immersive Content To Stand Out In An Oversaturated Landscape

Video and audio content have both benefited the marketing industry in countless ways. Instead of consumers staring at a dull landing page, sound and visuals paved the way for the future of marketing, creating engaging experiences that tap into buyers' senses to create a deeper emotional understanding of the information at hand. Demand Gen Report's "2021 Channel/Partner Marketing Benchmark Survey"…
2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content for each stage of the buyer’s journey. But while most marketers agree on the importance of lead nurturing, few have perfected the process. According to the “2022 Lead Nurturing & Acceleration Benchmark…
What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs

What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs

Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing a slippery slope to meet buyers' needs in the ever-evolving engagement landscape. This report will examine what's working — and what's not — in modern buyer engagement strategies by providing insights into: The most effective content formats for engaging buyers across all stages of the…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data

What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data

As B2B buyers' expectations for digital experiences continues to rise, so will the bar for marketing teams to deliver exceptional experiences. To help B2B marketers push the limits of their digital experiences and diversify their offerings, this special report includes expert advice and real-world examples to help uncover: How marketers can go beyond superficial buyer personas to deliver emotive, impactful…
What’s Working In Channel Partner Incentives

What’s Working In Channel Partner Incentives

Despite being a mainstay of most channel partner programs, incentives are falling short of achieving desired results. According to a recent poll, fewer than 50% of vendors believe their incentive programs work. This special report will explain how to craft a well-rounded incentive program to ensure a better return on investments. Vendors must guarantee that their offers: Deliver mutually beneficial…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success

Direct mail is still a key channel to engage prospects, customers and even employees in the digital/hybrid age. It works to build customer loyalty, close deals faster and show client and employee appreciation across all stages of the buyer's journey. While direct mail has been hot for a few years, marketers are ramping up initiatives bring it into their omnichannel…
2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

2022 State Of Growth Marketing: Data-Centric, Experimental Approaches Influence Engagement, Conversion & Retainment Of Prospects/Customers

Modern growth marketers crave data to measure the impact of their outreach, identify and shore up weak points in their campaigns and promote their brand in creative ways. Growth marketing's data-centric, experimental approach results in countless opportunities for companies to refine how they engage, convert and retain customers. As brands use growth marketing to build and scale their customer base…