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Reports

Make Webinars Great Again

Best Practices To Modernize A Well-Worn Content Format While webinars continue to be considered a valuable content type for B2B organizations, they're less buzzworthy than more cutting-edge channels. Demand Gen Report's 2016 Content Preferences Survey reported that webinars were among the top three most valued content types in 2015, but fell behind in ranking in 2016. So why have webinars…

2016 Lead Nurturing Benchmark Study

ABM, Personalization Driving Increased Sophistication, Increased Results As B2B marketing continues to evolve, lead nurturing programs within organizations are getting more sophisticated. Our annual Lead Nurturing Benchmark Survey spotlights the growth of lead nurturing programs as B2B marketers adopt new approaches to existing strategies, including: Segmenting data as part of an ABM approach; Loosening the grip on gated content; and…

Tying Campaigns To The Bottom Line With Buyer Engagement

According to Demand Gen Report’s Lead Nurturing Benchmark Study, two-thirds (66%) of B2B marketers are tailoring their nurture programs based on the actions and interests of the prospect. This tailored experience provides buyers with the relevant and contextual information they need to move down the sales funnel. However, 40% of those marketers are seeing no measurable difference in nurtured leads…

The 2016 ABM Benchmark Survey Report

Account-based marketing (ABM) has gained significant traction in 2016. Demand Gen Report's first-ever ABM Benchmark Survey Report found close to half (47%) of marketers surveyed have an ABM strategy in place, and 33% indicated they are planning to implement ABM within the next 18 months. Just 20% said they had no strategy or plans to implement ABM. While ABM has…

How Interactive And Video Content Are Enhancing B2B Marketing

Unlike traditional content formats that primarily offer downloads and click-throughs, progressive marketers such as FedEx and Militello Capital prove that video and interactive content provide deeper engagement with potential customers that are interacting with their brands. According to a recent study from the Content Marketing Institute, more than half (53%) of content marketers are leveraging interactive content in their initiatives.…

The 2016 Database Quality & Enrichment Report

Focus On What Matters To Simplify Database Strategy B2B companies continue to be challenged with keeping their marketing databases up-to-date and accurate, and many are learning that it is important to focus on what matters most to their business to maximize time and resources. Identifying the data and metrics that have the greatest impact on the company's bottom line allows…

Effective Measurement, Buyer Centricity Fuel SEO-Driven Content Marketing Efforts

As B2B buyers turn to web searches to get the information and answers they need to make a purchase decision, marketers such as Glassdoor and LinkedIn Marketing Solutions are realizing that when their content can deliver on the answers to those questions, searchers and marketers both benefit.Demand Gen Report's B2B Buyer's Survey Report shows that web search is the top…