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Reports

Advances In Applications Make ABM More Achievable For B2B Marketers

As the B2B marketing arena continues to evolve, account-based marketing (ABM) has reemerged as an effective strategy for driving revenue. The trend hasn't escaped the notice of marketing technology vendors. A number of companies have quickly adapted their offerings to accommodate ABM practices — further simplifying the approach for B2B marketers.

The 2016 Lead Scoring Survey Report

Long considered a core component of demand generation programs and a key functionality of marketing automation, lead scoring is seeing mixed success among B2B organizations.Demand Gen Report's "2016 Lead Scoring Survey," fielded in March and April, found an overwhelming majority of marketers (86%) are using lead scoring as part of their demand gen strategy.However, nearly half of those surveyed admitted…

B2B Marketing And Sales Teams Converge With Sales Enablement Technology

With the technology landscape continuing to evolve and grow within the B2B ecosystem, companies such as Extreme Networks and Veritiv are increasing their focus on new tools and tactics to make the right targeted content easily accessible. This can position sales teams to have engaging conversations with prospects.Research from the Aberdeen Group shows that best-in-class sales organizations that are supported…

Top B2B Marketers Measure Lead Nurturing Effectiveness To Boost Performance

While B2B marketers rely on lead nurturing as part of their lead generation strategy, many continue to struggle to measure the overall impact of their nurturing campaigns — which could mean they are leaving precious time and resources on the table. Research from Demand Gen Report's 2015 Lead Nurturing Benchmark Study shows that roughly 40% of respondents are not sure…

2016 State Of Marketing Automation Outlook Guide

The thought leaders we queried for Demand Gen Report’s 2016 State Of Marketing Automation Outlook Guide pointed to a number of new themes they expect to emerge in 2016, including the increased importance of orchestrating a content experience across multiple channels. As B2B buyers are widening their net when doing research — often turning to peer review sites and social…

Automation And Predictive Analytics Fuel Lead Scoring Success

B2B marketers are looking to balance the scoring algorithms found in many marketing automation platforms with new tools such as predictive analytics to maximize the overall effectiveness of their lead scoring efforts. The goal is to position B2B marketers to provide their sales team with more high-quality leads that have a greater propensity to convert.Lead quality is a priority for…