The modern B2B buyer is stealth — they frequently decline cookies and operate under the anonymity of incognito servers and VPNs. With 41% of buyers indicating that the first step of their buying journey is conducting anonymous research, marketers have viewed intent-based strategies as the elixir to buyer identification. But in reality, harnessing its full power is only possible by…

B2B buyers have officially moved into the driver's seat when orchestrating purchases and researching vendors/solutions. With modern preferences for forming large buying committees, self-service journeys and content overload, sales teams are tasked with blending automation, content, analytics and resources in their strategies to deliver meaningful, personalized buyer engagements that increase deal velocity. With an understanding of the tools needed and…

Lead generation blends the physical and digital worlds, even though it primarily operated in the latter for the past two years. However, as intermission ends and the curtain gently reopens on in-person gatherings, the world of lead gen is shifting once again and challenging marketers to cohesively target prospects across both in-person and digital channels. With 63% of marketers ranking…