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Reports

2015 Lead Nurturing Benchmark Study: Aligning Nurture Programs To The Buyer’s Journey

Lead nurturing, an important piston in the demand generation engine, is growing in sophistication and moving beyond simple campaigns that blast the same email to the entire database. Marketers are seeking to improve their use of data to target their lead nurturing campaigns to prospects in various stages of the buying cycle and predict who will be more likely to…

The 2015 Data Hygiene & Enrichment Report: Why High-Quality Data Is Critical To Demand Gen Success

The constant influx of inaccurate, and incomplete data can prevent many marketers from taking full advantage of their database for demand generation strategies and tactics. Savvy companies, including RingCentral and Brooks Automation, are searching for new ways to keep their database as clean as possible to maximize their marketing initiatives, while also enriching their database with additional insights. Research from…

The 2015 B2B Buyer's Survey Report

B2B buyers are an elusive bunch, but now you can take a first-hand look at how they are travelling through the buyer's journey. These exclusive findings from Demand Gen Report's 2015 B2B Buyer's Survey will provide you with valuable information on the latest buying trends that will help you better understand your buyers. This research explores the factors affecting the…

B2B Marketers Leverage SEO Insights To Enhance Full-Funnel Engagement

SEO has historically been used by B2B marketers to drive awareness at the top of the funnel as buyers turn to the web for their initial research. Forward-thinking B2B marketers are now leveraging SEO at every stage of the buying funnel for more targeted and personalized messaging. Research from Conductor shows that 82% of web traffic comes from unpaid channels,…

Next Generation Sales Enablement Tools: Creating More Relevant Sales Conversations

Looking to build on their investments in CRM and marketing automation platforms, many B2B organizations are now focusing more deeply on the last mile of engagement by integrating sales enablement tools and processes. According to research from SiriusDecisions, spending on sales enablement tools increased 69% between 2012 and 2014. Progressive B2B marketers are using the analytics from their sales enablement…