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2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations, pointing to efficient…
What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives

It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. As offices were temporarily closed and companies successfully switched to remote work models, the dynamics…
2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships

This year's Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making their databases a top priority, with an emphasis on refining and enhancing current approaches. According to the 2021 survey, 28% of marketers have a database acquisition strategy with significant room for improvement, down from nearly 50% last year. This report highlights the current state of…
What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

What’s Working In Personalization: Marketers Double Down On Customer Data, Digital Channels & Personalized Content To Improve Account Engagement & Conversions

With the impact of Covid-19 and the rapid digitalization of B2B, the need for personalized interactions with buyers has dramatically increased in 2020. According to Demand Gen Report's 2020 Buyer Behavior Study, 76% of buyers are expecting more personalized attention from marketers and salespeople because they want to develop an intimate relationship with the people/brand marketing to them. Some marketers…
2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less

2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less

In this virtual-only world, content is more important than ever. However, withslashed budgets and small teams, creating more content may not be feasibleto keep up with voracious demand. Results from Demand Gen Report's 2020 Content Preferences Study showed that buyers are not only leaning even harder on content to educate themselves, but they are also demanding and expecting richer content…
2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies

As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken the utmost priority. With this shift, most companies have reinvented or started to reinvent their strategies to include more account-based programs in their marketing strategies. As a result of these trends, companies in 2020 are doubling down on ABM as a means of reaching and…
The State Of Integrated Marketing In B2B

The State Of Integrated Marketing In B2B

Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated series of tactics across a broad range of channels, an integrated marketing campaign can be one of the most effective ways to engage prospects and move them along their purchase journey. A new study from Demand Gen Report and True Influence found that while the…