B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional, linear sales playbook is now emphasized by dynamic, buyer-led journeys shaped by peer validation and multichannel interactions.
“In the next one to two years, B2B buyer engagement will undergo a shift toward hyper-relevance, driven by sophisticated real-time signals and AI-powered orchestration,” said Anna Eliot, CMO of pharosIQ. “Buyers no longer just seek out content, they expect experiences calibrated to their unique context, challenges, and stage in their journey.”
This report will explore how B2B marketing teams can adapt and thrive by rethinking engagement strategies across channels, teams, and technologies. We’ll unpack what’s working now—and what’s next—for B2B buyer engagement.
- Topics of discussion include:
- Key trends shaping B2B buyer engagement strategies in 2025 and beyond.
- Making personalization the new baseline with AI-driven insights and intent data.
- How modern teams are leveraging behavioral signals, content consumption patterns and more to keep up with modern buyers.
- Why self-service content and digital experiences are now foundational.
- Metrics that matter most when evaluating buyer engagement success.
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