D&B Launches Hoover’s Optimizer To Address Data Quality Issues

Published: April 23, 2012

“Getting sales and marketing programs to the right prospects at the right time is a challenge for all businesses, but it’s especially acute for small and medium-sized organizations,” said D&B spokesman Josh Peirez. “They don’t have the time or resources to waste. With D&B’s data optimization now built into Hoover’s Online, they can reach the best opportunities, quickly and easily.”

According to data cited by D&B, poor data quality costs U.S. businesses more than $600 billion per year, and customer data decays at an average rate of 2% per month. The Hoover’s Optimizer offering – a scaled-down version of the D&B Optimizer service marketed to large enterprises – is intended to address and minimize these data-quality costs.

Other key features enable users to:

  • Access Self-service capabilities that allow sales and marketing professionals to access data and update customer or prospect records.
  • Find “look-alike” sales prospects by mining Hoover’s Build A List service, using existing customer criteria such as industry and company size, or by applying more than 70 other search criteria.
  • Identify unqualified or duplicate customer records, using an automated data-cleansing system.

Hoover’s Online is a subscription-based offering designed to help businesses find, manage and track sales and marketing prospects. The service is available on a per-seat basis or a per-use system based on purchased download credits.

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