SugarCRM’s Sugar Market Provides Campaign Builder Tools & Data Insights To Enhance Campaign Engagement

Published: July 26, 2021

The Sugar Market solution from customer experience platform SugarCRM provides B2B organizations with campaign engagement and management software to help them better connect with buyers, increase engagement and measure the impact of their marketing initiatives.

Back-Of-The-Box Details

Sugar Market is an all-in-one marketing automation solution that provides users with a curated set of email marketing, social media and ad management tools, enabling users to build stronger digital campaigns that drive buyer engagement. These capabilities can help users automate campaign creation with landing page templates, interactive dashboards and SEO audits in social media and email channels.

The solution also uses SugarCRM’s SugarPredict platform to provide users with AI-driven insights into lead scoring and helps nurture campaigns to help maximize productivity and increase engagement. Sugar Market also allows users to integrate their CRM for deeper insights into buyer’s journeys and survey and event ROI reporting.

Who It’s For

The Sugar Market solution is designed for mid-market and enterprise companies looking to automate campaign creation, improve marketing KPIs and increase campaign personalization.

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What Makes It Special

Sugar Market utilizes SugarPredict’s data-fueled AI to help users qualify and prioritize leads. It also is designed to build personalized campaigns that drive engagement with key buyers that match the user’s ICP and shows intent.


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