Latest In: B2B Content2Conversion

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B2B Content2Conversion Preview: Content’s Impact On Engagement And Campaign Results

This year's B2B Content2Conversion conference, slated for May 6-7 in New York City, is going to take an…

Industry News April 30
B2B Content2Conversion buyer's journey campaign framework content metrics Developing A Content Architecture Matt Papertsian personas SiriusDecisions
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Content2Conversion Conversations: Test, Target, Learn And Measure Content Performance

Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…

Industry News April 29
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Content2Conversion Conversations: Creating Powerful Content That Buyers Can’t Resist

By gaining a greater understanding of what triggers the brain to buy, marketers can create an almost irresistible…

Industry News April 2
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B2B Content2Conversion CMO of Avaya digital content Director of Marketing for IBM Head of Social Networking and Digital Strategy for Cigna International Industry Solutions Lori Friedman Mark Wilson Tami Cannizzaro
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B2B Content2Conversion Takeaway: Create Provocative, Shareable Content

Don't be afraid to develop content with a viewpoint. That was one of the messages of the Digital…

Industry News May 3
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