Latest In: Behind the Marketing

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VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
Behind the Marketing PFL timetrade
TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but…

Blog September 5
Behind the Marketing demand gen John Steinert TechTarget
TechTarget Reveals Story Behind Its Active Demand Report Campaign

TechTarget Reveals Story Behind Its Active Demand Report Campaign

Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but…

Blog July 17
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Campaign Optimization Series
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Strategy & Planning Series