Latest In: Behind the Marketing

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VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
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TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but…

Blog September 5
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TechTarget Reveals Story Behind Its Active Demand Report Campaign

TechTarget Reveals Story Behind Its Active Demand Report Campaign

Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but…

Blog July 17
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Your AI Doesn’t Have an Intelligence Problem. It Has a Data Problem.

Key Takeaways The report details that AI performance depends less on model sophistication and more on whether the…

Blog August 31
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Campaign Optimization Series
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