Latest In: Behind the Marketing

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VanillaSoft CRO Sheds Light On Company's Autoklose Acquisition & Announcement Campaign

VanillaSoft CRO Sheds Light On Company’s Autoklose Acquisition & Announcement Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog December 8
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TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

TimeTrade CMO Discusses Direct Mail Campaign That Generated $6M In Pipeline

Welcome to my new blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the Music," but…

Blog September 5
Behind the Marketing demand gen John Steinert TechTarget
TechTarget Reveals Story Behind Its Active Demand Report Campaign

TechTarget Reveals Story Behind Its Active Demand Report Campaign

Welcome to my new blog series, “Behind the Marketing,” which is inspired by the classic VH1 series, “Behind the Music,” but…

Blog July 17
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series