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DGR Kevin Escoda Check the Date on Your Buying Group

Check the Date on Your Buying Group Stats

Every quarter, the same numbers walk into the same slide decks. Fifty-seven percent of the buying journey happens…

Demanding Views October 22
B2B Best Practices ceb chiefmartech CMO constellation research Forrester Forrester Research G2 Crowd Gartner Marketing marketing automation marketing trends marketo MarTech Advisor SiriusDecisions TOPO user reviews
Forrester's Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

This is a five-minute read; but for the short attention spans among us, I'll cut to the chase.…

Demanding Views January 7
#B2BMX alignment buyer centricity C2C ceb Content Preferences Survey Forrester IDC measurement
#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

#B2BMX Day One Highlights Buyer Centricity, Measurement & Alignment

Buyer centricity, measurement, influencer marketing and ABM were just a few topics covered during the first day of…

Industry News February 22
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DemandGenReport.com Now Becomes B2BMX Insights

Key Takeaways:  The rebrand to B2BMX Insights positions the publication as the year-round content and community hub for…

Blog October 8
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Gartner Acquires CEB For $2.6 Billion

Gartner Acquires CEB For $2.6 Billion

Technology research firm Gartner announced it has agreed to acquire advisory company CEB Inc. The company said the…

Financial News January 6
ceb customer customers mobilizer Patrick Spenner The Uberflip Experience
Prioritize Mobilizer Customers To Win Deals

Prioritize Mobilizer Customers To Win Deals

Driving B2B sales requires identifying the right customers within an organization, an age-old marketing and sales challenge. With…

Industry News September 14
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Campaign Optimization Series
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Strategy & Planning Series