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B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

B2B Marketers Shift Away From Focus On Assets To Programs: SiriusDecisions & Other Leaders Share Top Trends In Campaigns

The word "campaign" is defined and used in many ways by B2B marketers, and sometimes the term can…

Industry News April 18
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5 Content Repurposing Hacks You Haven't Heard Before

5 Content Repurposing Hacks You Haven’t Heard Before

With 2018 in full effect, I'd hate to see killer content from 2017 and earlier get lost or…

Blog January 24
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Q&A: Making The Move To A Buyer-Centric Content Strategy

Q&A: Making The Move To A Buyer-Centric Content Strategy

There is a shift taking place among B2B marketers, moving from simply driving leads to developing deeper dialogs…

Blog July 5
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