Latest In: Custom Content Council

Custom Content Council he Spending Study: A Look at How Corporate America Invests in Branded Content for 2012

Study Shows Continued Growth In Content Marketing Budgets

Marketers continue to invest aggressively in content marketing, according to a study released last week by the Custom…

Industry News November 26
BUnchball content marketing Custom Content Council gamification

Adding ‘Gamification’ To Content Collateral: Strategies Shared at Custom Media Day 2011

With content marketing emerging as a key part of demand generation programs and strategy, marketers are challenged to…

Industry News July 29
C-level buy-in CMO custom content Custom Content Council GfK Roper Consulting

Custom Becoming A “Cornerstone” Of Marketing, As CMOs Continue Shifting Ad Dollars To Content

While many organizations are challenged to harvest C-level buy-in on key business decisions, it's becoming clear that content marketing has…

Industry News April 27
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