Latest In: Data management

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Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…

Demanding Views October 13
AI artificial intelligence buyer intent buyer intent data customer experiences customer journey data Data management data strategies intent data intent strategies
VectorMine –

B2B Intent Data Trends To Drive Marketing Success

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data…

Blog October 10
AI artificial intelligence Cognitiv AI Data management data strategies diversity inclusivity
Jacob Lund –

Cognitiv Releases AI Solutions For More Inclusive & Diverse Media Buying

Cognitiv, a deep learning AI provider, released two new features to help enable more diverse and inclusive (D&I)…

Industry News October 4
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