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Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer

Meet The Millennials: How Marketers Can Effectively Connect With The New B2B Buyer

In 2019, Brian Fanzo's B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange…

Industry News February 28
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#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation

#B2BMX Keynote: Brian Fanzo Shares How To Get Inside The Mind Of The Digitally Plugged Generation

Millennials may get a bad reputation — lazy, entitled, attached to their phones and responsible for killing the napkin…

Industry News March 1
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Seeing B2B Through A New Lens: B2BMX Speakers Reveal Critical Components Of Modern Marketing

Seeing B2B Through A New Lens: B2BMX Speakers Reveal Critical Components Of Modern Marketing

In this ever-evolving B2B landscape, organizations must embrace change and stay relevant with new generations of buyers. This…

Industry News February 20
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AdRoll To Explore AI-Native GTM Workflows At B2BMX Summer Camp 2026

Key Takeaways AdRoll’s upcoming B2BMX Summer Camp session will focus on how AI-native GTM workflows can connect planning,…

Blog June 22
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Campaign Optimization Series
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Strategy & Planning Series