Latest In: Lori Wizdo

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…

Blog May 10

Forrester Analyst Discusses New Approaches To Lead-To-Revenue Management

There are several challenges sales teams face throughout the various stages of the funnel process, including the need…

Industry News February 28