Latest In: marketing budget

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Resource Scarcity in B2B Marketing: 2026 B2B Trends Research Report

Modern B2B marketing teams are navigating a challenging landscape defined by heightened expectations and shrinking resources. The 2026…

Blog March 19
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Making AI Actionable in Marketing: Moving Beyond Hype to Scalable Impact

Artificial intelligence (AI) has quickly moved from experimental pilots to boardroom mandates in marketing. Yet, despite widespread enthusiasm,…

Demanding Views September 26
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Three Reasons LinkedIn is Earning a Bigger Share of 2025 B2B Marketing Budgets

Between being on the defensive in (or the losing end of) various lawsuits and aggressively pushing the artificial…

Demanding Views July 25
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
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Bulldog Gameplan Campaign Planning App

Bulldog Gameplan enables B2B enterprise marketing organizations to predict, optimize and model program outcomes and make data-driven planning…

Solution Spotlight March 11
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FunnelFuel From FunnelSource

FunnelFuel, a new app from FunnelSource, enables marketers to compare campaign and lead source performance side-by-side to justify…

Solution Spotlight August 6
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