MiQ Report: B2B Marketers Must Replace Funnels With Flexibility
Key Takeaways: MiQ’s report argues the traditional marketing funnel no longer matches real consumer behavior, with 87% of…
News Brief May 11
Latest In: marketing funnel
B2BMX 2026 Keynote: Ashley Faus on Ditching the Funnel for a Marketing Playground
For Ashley Faus, the favorites pieces of the childhood playground are what B2B marketers need to rediscover in…
Feature March 16
AI’s Role in Optimizing the Marketing Funnel
The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of…
Demanding Views April 18
B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page
Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…
Blog May 11
Embrace The Double Funnel & Destigmatize MQLs
It's time I come out and say something that you might find contradictory to my advocacy of account-based…
Demanding Views March 25
It’s Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline
Top-of-the-funnel targeting will always be a challenge for B2B marketers given the highly specialized nature of the goods…
Demanding Views July 23
AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…
Industry News July 10
Revenues Stagnant? Ditch The Traditional Marketing Funnel & Embrace Your Better Half
Chief Marketing Officers (CMOs) guide their teams in the development of strategic plans by never taking their eyes…
Demanding Views April 20
6 Keys To Building A High Performance Revenue Marketing Practice: Technology And Results
By Debbie Qaqish, Principal Partner and Chief Revenue Marketing Officer for The Pedowitz GroupEditor's Note: In this three-part…
Demanding Views October 23Finding The Right Cadence Formula: The Secret Ingredient To Successful Marketing Campaigns
It's no secret that marketing automation is a high-growth industry. Yet it's also clear that many B2B marketers…
Industry News August 20
Resources
Events & Webinars
Why B2B Marketing Teams Need To Think BRAVE
February 19, 2025
Demystify Your GTM Strategy With The 9 “Cs”
February 12, 2025
Building Predictable Pipeline With Matt Heinz
February 5, 2025
Creating Effective Brand Messaging That Drives Revenue
January 29, 2025
