Verizon To Acquire Yahoo For $4.8B, Will Bolster Mobile Content And Ad Tech Capabilities
Telecom giant Verizon Communications Inc. reached a definitive agreement to acquire the operating business of Yahoo! Inc. for…
Industry News July 25
Latest In: Mobile Content
Marketers Turn to Bite-Sized, Social Content To Appeal To Millennials
B2B marketers have long segmented their audiences by role, industry and company size, among other criteria. Some progressive…
Industry News July 9
Visual, Buyer-Focused and Multi-Touch Content Take Center Stage At 2014 Killer Content Awards
Content has become a highly valuable tool that B2B marketers are leveraging on a regular basis. As a…
Industry News June 4
3 Reasons Why Mobile-Ready Content Is A Do-Or-Die Challenge For B2B Marketers
By Matthew McKenzie, Senior Editor, DemandGen Report Here's an interesting nugget for B2B marketers trying to get a…
Demanding Views May 7
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How Cisco Re-imagined Its Demand Strategy To Maximize ROI
January 15, 2025
Reimagining ABM With AI
December 18, 2024
Expert Advice On Scaling ABM With Agent3 And ServiceNow
December 11, 2024
