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Marketing Strategy Tips For Pivoting B2B Businesses

Marketing Strategy Tips For Pivoting B2B Businesses

Off the sports field, the term “pivot” has become an idiom for business change. While pivoting can be…

Demanding Views December 6
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Chris Dorney,

Content Inventories And Audits: Two Components Of Successful Gap Analysis

As B2B companies continue to invest more and more resources, time and energy into content, many are starting…

Industry News June 22
B2B Content2Conversion buyer's journey campaign framework content metrics Developing A Content Architecture Matt Papertsian personas SiriusDecisions
B2B C2C 2014 Matt Papertsian Sirius

Content2Conversion Conversations: Test, Target, Learn And Measure Content Performance

Matt Papertsian, Research Director at SiriusDecisions, believes there is a wealth of untapped data that can help marketers…

Industry News April 29
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