Latest In: Predictive Analytics

AI artificial intelligence marketing performance Predictive Analytics target accounts
3 Ways To Maximize AI At Your Company

3 Ways To Maximize AI At Your Company

The spectrum of marketing performance across companies has never been wider. Some marketing teams are crushing it, while…

Demanding Views July 9
data decay firstparty data intent data intent signals marketing data Predictive Analytics thirdparty data
Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
Acquisition data activation platform Predictive Analytics Rocket Fuel Sizmek
Sizmek To Acquire Rocket Fuel

Sizmek To Acquire Rocket Fuel

Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket…

Industry News July 18
dgr event b2bmx2
Campaign Optimization Series
B2BMX SUMMERCAMP Logo resized
Strategy & Planning Series