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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Meet The 2021 Killer Content Award Winners

Every year, we look forward to the Killer Content Awards because it gives us the chance to celebrate the B2B brands that are pushing the creative limits with their content marketing. But I think we can all agree after the year we had in 2020, we could really use a celebration.

Setting The Mousetrap For Increased Conversion & Engagement

We’re currently at the halfway point between our B2B Marketing Exchange virtual events, with organizations still digesting everything they learned in February and clearing their calendars in anticipation of B2BMX: Next-Level ABM in June. To bridge this gap and provide old and new attendees with a taste of what’s coming,…

Freshworks Welcomes New CMO

Freshworks, a customer engagement software company, appointed Stacey Epstein as CMO to lead its global marketing strategy and next phase of growth.
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