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Content Marketing

Content marketing is continuously evolving as new channels, formats and strategies emerge. This section covers the formats and tactics for effectively engaging target audiences.

Seek AI Launches Platform To Automate Access To Data

Seek AI, a developer of AI-powered intelligent data solutions, unveiled its new B2B SaaS platform that automates mundane, repetitive work that data professionals perform within many organizations. Seek AI allows data teams to oversee database query projects aiming to improve productivity, especially in the sales and marketing departments.

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed insights into how marketers are responding to economic headwinds. The research was conducted with Demand Metric, a global research and advisory firm.

It’s Finny Time: Nominations For The 11th Annual Killer Content Awards Now Open

A lot happened in 2012: People thought the world was going to end, NASA’s Curiosity Rover successfully landed on Mars and Demand Gen Report debuted its Killer Content Awards (KCAs). The KCAs were designed to honor the most creative minds in the B2B world — and since its inception, it’s received more than 2,000 nominations and honored more than 280 pieces of, well, killer content. And now there’s an opportunity…
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