Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Optimizely And Salesforce Partner For First-Ever Integration

Optimizely is partnering with Salesforce for an integration that would provide a complete view of data and measure the impact of digital efforts. The integration aims to provide value not just in digital apps, but also with people and processes by offering a solution for seamless customer experiences and key business…

InsideView Launches Solution To Assist In Database Management, CRM Health

InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing…
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