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Webinar: Putting The Right Content Strategies, Technologies And Teams In Place To Tell A Compelling Story

webinar image - shutterstock 110059637Content marketing has become a primary tactic for many marketers, and with good reason. Nearly three quarters (70%) of B2B buyers report that they rely more on content this year compared to the previous year. Modern marketers are looking for ways to stay ahead of the game by providing insightful content — at the right time — to their audience.

In a recent webinar, titled: The Future Of Content Marketing: How To Rise (And Stay!) Above The Noise, representatives from Marketo and Curata discussed the continuously changing content marketing landscape. They outlined the strategies and technologies needed to maintain the right content marketing mix going forward.

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company, according to IDC.

With BtoB buyer behavior continuing to evolve, industry research points to an emerging skills gap within sales organizations, as reps are finding it more difficult to sustain a dialogue with prospects. These trends have pushed sales enablement to a top priority for BtoB organizations are challenged to empower sales teams to deliver relevant, high-touch interactions.

“Buyers are saying they have critical timeframes that have to be met, and the sales folks they are working with are not meeting these timelines,” noted Michael Gerard, VP Sales Advisory Service, IDC. “It might be the result of sales folks dropping the ball, or a lack of skills. Don’t overlook the fact that it might be a lack of support within the organization. We have to help make those connections.”

Sales Enablement Emerging As Top Priority As Reps Struggle To Sustain Dialogue With Changing Buyer

BtoB companies' inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year, or $100 million for a billion-dollar company, according to IDC.

With BtoB buyer behavior continuing to evolve, industry research points to an emerging skills gap within sales organizations, as reps are finding it more difficult to sustain a dialogue with prospects. These trends have pushed sales enablement to a top priority for BtoB organizations are challenged to empower sales teams to deliver relevant, high-touch interactions.

“Buyers are saying they have critical timeframes that have to be met, and the sales folks they are working with are not meeting these timelines,” noted Michael Gerard, VP Sales Advisory Service, IDC. “It might be the result of sales folks dropping the ball, or a lack of skills. Don’t overlook the fact that it might be a lack of support within the organization. We have to help make those connections.”

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