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Marketing Analytics

B2B marketers have become more data-driven as they strive to track marketing’s performance. This section highlights tools, functionality and solutions for gathering intelligence about the buyer’s journey and applying that knowledge to marketing campaigns.

Act-On Launches Business Productivity App

Act-On Software unveiled its Act-On Anywhere application, a tool designed to provide Act-On engagement data, assets and functionality directly within the user's web browser. The app is positioned to help B2B marketers increase productivity and make better business decisions. Act-On Anywhere includes content authoring capabilities intended to give users access…

Invoca For Search Tracks Calls And Clicks Across Devices, Channels

Invoca, a provider of call intelligence technology, unveiled a new version of Invoca for Search that links mobile and desktop clicks with call data. The company’s search marketing suite is positioned to provide marketers with insight into the consumer’s path to purchase as they search on any device, and move…

Study: Data Analytics Investment Expected To Rise In 2015

Investment into data analytics tools is predicted to increase in 2015, according to a recent study from ON24. The study shows that a majority (97%) of B2B marketers find that using data analytics has shown enhanced results in marketing campaigns, and 87% of respondents stated they plan to increase marketing…

Salesforce Adds Predictive Component To Marketing Cloud

Salesforce launched Predictive Decisions for the Salesforce Marketing Cloud, which is designed to provide users with access to data intelligence from their CRM and marketing databases to increase conversions and engagement. The new platform is positioned to help marketers leverage data science to analyze customer engagement and proactively deliver new…

Ifbyphone Rebrands To DialogTech, Unveils New Call Routing Solution

Ifbyphone, a phone call automation and analytics solution provider, has rebranded as DialogTech and unveiled a new call routing and attribution solution. The announcement comes shortly after the company acquired Mongoose Metrics, a phone call analytics company. The two integrated solutions aim to bring further insight into the conversations prospects…

6sense Raises $20 Million In Series B Funding

6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform. The round of funding was led by Bain Capital Ventures (BCV), and brings the company's total financing to $36 million. Battery Ventures and Venrock, who both…
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