Latest In: Marketing analytics

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Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for…

Industry News January 3
accountbased engagement Marketing analytics MQLs SQLs
Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

Changing Metrics Emerging As B2B Marketers Look Beyond MQLs To Focus More On Engagement With Target Buyers

For many marketing organizations, marketing qualified leads (MQLs) are entrenched as the holy grail of measurement and success.…

Industry News August 16
AI artificial intelligence Google+ Marketing analytics Node
Node Raises $16 Million To Grow AI-Driven Acquisition Offering

Node Raises $16 Million To Grow AI-Driven Acquisition Offering

Node, an AI technology company, announced it has raised roughly $16 million in financing, including a funding round…

Industry News July 31
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