The Hidden Cost of AI at Scale — And What Marketers Need to Do About It
Across most organizations, there’s a conversation happening amongst marketing leadership that isn’t being talked about enough. It goes…
Demanding Views October 2
Latest In: Marketing analytics
Why Most Enterprise Brands Are Invisible to AI
A VP of revenue operations at a 1,800-person SaaS company opens ChatGPT. She asks: “best revenue intelligence platforms…
Demanding Views September 30
Dreamdata AI Brings Governed Account Data to Your LLM Workflows
Key Takeaways Dreamdata AI launches three new offerings, the Analytics Agent, MCP Server and Data Warehouse, that build…
News Brief September 22
OpenAI’s Dane Vahey to offer Keynote Address at B2BMX 2026
Dane Vahey, Head of B2B Marketing at OpenAI, will deliver a keynote address at B2B Marketing Exchange (B2BMX)…
Blog February 23
When AI Makes Demand Generation Look Smarter Than It Is, and How to Solve for That
AI has become an important part of many organizations’ operations, and your company’s demand generation team isn’t immune.…
Demanding Views September 11
Marketers’ Trust In Their Data Hasn’t Caught Up With Their AI Goals: Validity
Key Takeaways Validity’s report shows many marketing leaders are deploying AI faster than they are improving the CRM…
News Brief September 10
B2B Marketing Leaders Struggle to Prove Business Impact: 10Fold
Key Takeaways 10Fold’s “Communications ROI Reset” finds marketers now track more signals than ever, yet only 38% correlate…
News Brief September 8
Why Predictive Channel Analytics Fails Without an Attribution Foundation
Predictive analytics are becoming crucial in B2B marketing. Channel leaders want to know which partners are about to…
Demanding Views September 4
Epoch Launches EpochX To Help Marketers Measure Event-Driven Pipeline
Key Takeaways Epoch is expanding into external marketing events with EpochX, a platform designed to connect registrations, attendance…
News Brief August 18
Demandbase: ChatGPT Referrals to B2B Websites Nearly Quadrupled in a Year
Key Takeaways ChatGPT is rapidly becoming a major B2B referral source, with monthly visits to Demandbase-tracked websites rising…
News Brief August 12
Revenue Attribution: Take the 2026 Demand Gen Benchmark Survey
Key Takeaways The 2026 Demand Generation Benchmark Survey centers on how B2B marketers are moving beyond vanity metrics…
Blog August 10
SurveyMonkey Updates Website Feedback Collector
Key Takeaways SurveyMonkey has simplified GetFeedback into a self-serve website feedback solution that lets teams deploy in-the-moment feedback…
News Brief July 28
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