Latest In: Marketing analytics

AI adoption benchmark survey CRM integration GTM leaders Marketing analytics revenue enablement Revenue operations ROI Sales Enablement Seismic
GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic Finance, banking and investment, Asset allocation, budget management. Business woman calculating financial report, cost control and budgeting with business data graph growth chart. Tax and budget planning

Majority of GTM Leaders Say Speed to Revenue Is a Top Priority: Seismic

Key Takeaways GTM leaders are prioritizing speed to revenue, but disconnected tools and poor integration are slowing teams…

News Brief June 22
attribution B2B events customer engagement event measurement event strategy Marketing analytics Property Finder salesforce integration Samaaro
Samaaro Property Finder Case Study The procedure of registration at a conference or event, where participants are provided with identification and an electronic pass.

How Samaaro Helped Property Finder Turn Global Event Portfolio Into a Measurable Engagement Channel

Key Takeaways: Property Finder transformed events from standalone experiences into a measurable engagement channel by connecting attendee behavior…

Case Studies June 18
AI visibility brand perception CMO strategy cross-model consistency generative search LLM measurement Marketing analytics narrative alignment
DGR Lora Kratchounova AI Visibility Metrics

Why Most AI Visibility Metrics Are Leading CMOs in the Wrong Direction

For the past decade, B2B marketing leaders have been conditioned to think about visibility in one way: rankings.…

Demanding Views May 29
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AI in Marketing Ashley Faus B2B marketing B2BMX 2026 Benedict Evans brand trust Dane Vahey Demand Gen Report Elfried Samba human connection keynote addresses YouTube
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B2BMX 2026 Keynotes Now Available on DemandGenReport.com YouTube Page

Key Takeaways: B2BMX 2026 keynotes show that strong B2B marketing blends practical AI use with human trust, brand…

Blog May 11
AI citations AI Content Quality Index content optimization content quality DesignRush fact accuracy Marketing analytics organic search Originality.ai publisher visibility readability website traffic
DesignRush: Content Optimization Conversion Rate Optimization Tool

DesignRush: Content Optimization Is the Only Measured Quality Signal Linked to Traffic

Key Takeaways: DesignRush and Originality.ai found that content optimization was the only measured quality signal tied to traffic,…

News Brief May 25
AEO AI AI search artificial intelligence B2B marketing bottom-of-funnel content content strategy demand generation Marketing analytics recommendation engineering SEO
DGR Skydeo's Mike Ford AI B2B Search

How to Make Sure AI is Finding You When Searched: The DGR Interview with Skydeo’s Mike Ford

Key Takeaways: Skydeo‘s Mike Ford details how AI-powered search shifts focus from ranking to recommendation, emphasizing clarity, consistency, and…

Feature May 13
ABM account-based marketing benchmark survey Marketing analytics Measurement & Attribution Revenue/Sales Operations
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Deadline to take Our ABM Survey Extended

Key Takeaways: ABM professionals have a unique opportunity to influence and set industry benchmarks by participating in the…

Blog May 12
AI search AI-driven discovery artificial intelligence B2B marketing Marketing analytics marketing strategies Measurement & Attribution personalization SEO
DGR Q&A Branch Adam Landis

Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis

Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift…

Feature April 15
B2B buyers data strategies demand generation Marketing analytics marketing operations Measurement & Attribution personalization Revenue/Sales Operations
DGR Karie Burt Anteriad Buying Groups

Ready to Target Buying Groups? Take a Systematic Approach

A hot trend in B2B marketing is to identify all of the stakeholders or decision makers and market…

Demanding Views April 10
AI driven insights buyer intent GTM strategies IT spend Marketing analytics revenue growth Revenue Growth Intelligence Platform Sales Enablement technographics
HG Insights Platform B2B marketplace vector trading platform with computer, business to business software. Purpose of business to produce goods and services for another company. Trade relations between legal entities

HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights, a leader in artificial intelligence (AI)-powered revenue growth intelligence solutions, has launched the Revenue Growth Intelligence…

News Brief April 8
B2B advertising data strategies demand generation go to market strategy Marketing analytics Measurement & Attribution Revenue/Sales Operations
DGR DV Abby Borden

Retail Media is a $69B Opportunity. So Why Is It Still So Hard to Get Right?

Retail media is having a moment. And if you work anywhere near commerce or media, you’ve probably felt…

Demanding Views April 7
AI in Marketing campaign optimization CTV demand generation Marketing analytics marketing strategies Measurement & Attribution news story personalization revenue impact
Day 2 #COSeries Human resources manager reviewing employee database and hiring shortlist interface

Netline, Docket Headline Day 2 of the 2026 Campaign Optimization Series (#COSeries)

Today, we have webinars from NetLine and Docket as part of Demand Gen Report’s 8th Annual Campaign Optimization…

Blog April 7
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B2B Marketing Exchange East
Campaign Optimization Series
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Strategy & Planning Series