Marketing Operations

CoSchedule’s Suite Of Tools Aim To Organize Agile Marketing Activities

CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so they can get more done while…

Sendoso Raises $40M In Series B Funding

Sendoso has secured $40 million in a Series B funding round led by Oak HC/FT, bringing the company's amount raised to $54.1 million. The company said it will use these funds for continued product innovation, market expansion and team growth. Additionally, Oak HC/FT's Allen Miller and Sendoso COO Michelle Palleschi will join Sendoso's Board of…

February 4, 2020
Written by Brian Faussette

True Influence Unveils Marketing Cloud

True Influence, a provider of marketing, sales and demand generation solutions, has launched the True Influence Marketing Cloud, a digital marketing platform designed to connect data and customer experiences to help marketing and sales teams understand, acquire and retain customers.

January 28, 2020
Written by Klaudia Tirico

Dentsu Aegis Acquires Digital Pi To Help Build Out Merkle’s B2B Services

Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of its B2B business.

January 28, 2020
Written by Brian Faussette

Certain Partners With Meetingselect To Expand Enterprise Event Management Capabilities

Certain Inc., an enterprise event automation platform, has partnered with global meeting management platform Meetingselect to provide integrated strategic meetings management (SMM) solutions to Certain’s enterprise customers. The company also announced the promotion of James Huddleston as VP of Marketing.

January 9, 2020
Written by Klaudia Tirico

Perficient Acquires Digital Consultancy MedTouch

Perficient, a digital transformation consulting firm, has acquired MedTouch LLC, a digital healthcare marketing and technology consultancy. Terms of the deal were not disclosed.

January 7, 2020
Written by Klaudia Tirico

A New Era Of B2B Customer Experience: The Context Marketing Revolution

We’ve entered the Infinite Media Era, and context — not content — is now king. In this era, when standing out in a sea of generic messages across various digital channels is harder than ever, traditional B2B marketing practices will no longer suffice, according to Mathew Sweezey, Marketing Futurist and the Principal for Marketing Insights at Salesforce.

January 3, 2020
Published in Blog
Written by Brian Anderson