Marketing Operations

Usermind & MarketStar Partner To Streamline Customer Success Operations

Usermind, an Experience Orchestration (XO) Platform, has partnered with marketing and sales platform MarketStar to help customer success teams orchestrate customer journeys that achieve better business outcomes.

July 28, 2020
Written by Michael Rodriguez

Bizzabo Event Platform Aims To Streamline Event Operations & Manage Their Events

Event success platform Bizzabo intends to help companies streamline event operations and create rewarding and impactful experiences for their buyers by amplifying their brand, deepening relationships and growing their events’ impact.

Aircall Improves Conversions & Cadence Management With Sales Engagement Platform

Aircall, a call center tech provider, wanted to improve its cadence management and conversion rates, hoping to optimize its ability to better reach its ICP and potential enterprise accounts.

July 24, 2020
Written by Michael Rodriguez

Adobe, IBM & Red Hat Partner To Enable Personalized Customer Experiences

Adobe, IBM and enterprise solution provider Red Hat have partnered to enable businesses to deliver personalized customer experiences to their buyers, accelerating digital transformations and strengthening real-time data security.

July 22, 2020
Written by Michael Rodriguez

TrafficGuard Launches Free PPC Fraud Protection Service

TrafficGuard has announced the launch of its PPC Fraud Protection, aiming to mitigate fraudulent data and account traffic and protect the Google Ad campaigns of small and medium-sized businesses.

Turtl Partners With WP Engine To Refine Its Digital Experience Platform

Turtl, a digital content marketing platform, has signed a deal with digital experience platform WP Engine Inc. to optimize its features, boost ROI and expand its reach in the B2B industry.

May 3, 2020
Written by Michael Rodriguez

The State of iPaaS: Expansion Of Martech Map Drives Greater Need For Integration And Automation

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the martech landscape has grown by 13.6%; as the number of solutions continues to expand, marketers are increasingly…

April 29, 2020
Written by Marjorie Romeyn-Sanabria