Marketing Operations

The Pedowitz Group Executive Chats Revenue Marketing Maturity In B2B, New Index For Measuring Revenue Transformation

Move over ABM; revenue marketing is the new buzzword taking over B2B as marketers are increasingly pushed to prove ROI. To investigate the state of revenue marketing maturity in B2B, The Pedowtiz Group released its first annual Revenue Marketing Index Report, which reveals that B2B orgs have some room for…

May 16, 2019
Written by Elise Schoening

DiscoverOrg & ZoomInfo Release Data Product For Automatic Cleansing, Enrichment

DiscoverOrg, a B2B intelligence platform, has teamed up with ZoomInfo, a B2B contact database provider, to create Enrich, a new product that is designed to automatically enrich and cleanse data on an ongoing basis.

May 16, 2019
Written by Elise Schoening

CM Group Acquires Vuture To Grow Marketing Portfolio, Secures $410M In Funding

CM Group, a family of marketing technology brands that include Campaign Monitor, Emma and Delivra, acquired Vuture, a cross-channel marketing platform for legal and professional service providers. The company also raised $410 million in funding.

May 14, 2019
Written by Elise Schoening

Measuring Marketing ROI: 3 Data Strategies To Maximize The Output Of Your Marketing Team

Marketers’ jobs have become remarkably complex in recent years. There are more technologies to choose from than ever before and millions of data points can be collected in an instant. Also, with fiscal accountability on the rise, there is immense pressure to show a quantifiable value for each marketing decision.…

May 10, 2019
Written by Sam Melnick, Allocadia

SiriusDecisions Summit 2019: Alignment, Relevance & Respect Key To Well-Oiled Revenue Engine

This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine. According to analysts, the alignment between product, marketing and sales teams is the key to high performance. Yet, many organizations still struggle with it.

May 10, 2019
Written by Klaudia Tirico

G2 Acquires Advocately To Streamline Software Review Collection

G2, a business software and services reviews site, has acquired Advocately, a B2B customer advocacy platform. Terms of the deal were not disclosed.

May 9, 2019
Written by Elise Schoening

Acquia Looks To Create Open Digital Experience Platform With Mautic Acquisition

Acquia, a digital experience cloud platform, acquired Mautic, an open source marketing automation software provider, for an undisclosed amount.

May 9, 2019
Written by Elise Schoening