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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

The Top Three In-Demand Digital Marketing Skills & What They Pay

Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an…

DoubleDutch Acquires Eventgrid, Appoints New CEO

DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will expand DoubleDutch’s offering into a full-fledged event marketing and attendee management system, according to the company.

8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.
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