Marketing Operations
As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools
3 Agile Marketing Fails (And How To Fix Them)
While Agile Marketing is not a new practice, it continues to grow in popularity, with 37% of marketers using some form of Agile to manage their work, according to research from Agile Sherpas, a collective of agile marketing coaches.
- Published in Blog
- Written by Klaudia Tirico
Stein IAS Chairman Shares Why Post-Modern Marketing Requires Digital Transformation
Transformation and evolution are vital to continued success in the B2B world. While many businesses have been discussing digital transformation at length for some time now, very little has been done in digital marketing transformation within enterprise-level organizations.
- Written by Brian Anderson
#B2BSMX Day 2: Customer Centricity, Digital Transformation Key Focuses For Businesses Rethinking Marketing Operations, Revenue Strategies
The challenges for CMOs in today’s B2B marketplace continue to multiply everyday as they struggle to promote digital transformation and customer-centricity to ultimately drive revenue. However, there has never been more opportunity for marketing to take a seat at the executive table as a respected business partner.
- Written by Demand Gen Report Team
Openprise Releases New Campaign Attribution Capabilities
Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help marketers understand the effectiveness of their campaigns and address issues with real-world, “dirty” data.
- Written by Brianna Ruback
#B2BSMX 2019: Organizational Alignment, Optimized Revenue Engines Key To Sales & Marketing Ops Success
B2B marketing and sales are constantly evolving. As new tools and technology enter the space, new challenges and innovations come to fruition. Buzzwords and new (but not-so-new) terms such as account-based marketing and revenue operations have shaken up the industry in positive ways. But at the end of the day,…
- Written by Demand Gen Report Team
Black Pearl Mail Aims To Provide Centralized Solution For Email Signature Management & Analytics
Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter.
- Written by Brianna Ruback
More...
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- Intent, Deeper Personalization & Authentic Content Benefitting From Buyer Insights, Intelligence
- It’s Time For B2B Marketers To Disrupt The Funnel & Build The First-Party Data Pipeline
- Surge In B2B Tech Funding As Investors Focus On Data And Revenue Growth Areas
- AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps
- 3 Ways To Maximize AI At Your Company
- M&A Wave Coming In The Martech/Salestech Space? Tableau, Looker Deals Signal Future Consolidation