Marketing Operations

SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets

Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting growth initiatives with new skills, tools and a renewed focus on audience-centric campaigns. New research from SiriusDecisions shows that global CMOs are supporting their organizations’ growth objectives by aligning internal teams on…

October 11, 2017
Written by Brian Anderson

With Channel Sales Soaring, Shouldn’t You Be A Partner Marketing Wizard?

The news that Dell EMC’s indirect business will account for more than 60% of its overall revenue by 2020 is not surprising. Already two-thirds of all IT products and services are sold through channels. And it’s estimated that as much as 75% of all global trade is generated through the channel.

October 11, 2017
Published in Blog
Written by Terry Moffatt, Channel Marketer Report

The Top Three In-Demand Digital Marketing Skills & What They Pay

Digital marketing skills, specifically tech-based skills, continue to drive demand for high-end, niche talent in the 2017 marketplace. With the limited talent pool available in the U.S., professionals with these skills are seeing a surge in their value from businesses looking to integrate new technologies and strategies to get an…

October 10, 2017
Written by Gianna Scorsone, Mondo

Act-On Software Launches SugarCRM Integration Bundle

Act-On for Sugar is a product and support bundle designed to complement SugarCRM and ensure users get the most out of their marketing automation investment.

October 4, 2017
Written by Klaudia Tirico

Verizon Telematics Experiences 287% Increase In Unit Sales From Events

Verizon Telematics, a connected-vehicles, fleet management products and services provider, worked with Zuant, a digital lead capture mobile platform for capturing, integrating and reporting relevant data from events, to help the company generate better leads during its Verizon Networkfleet event program.

October 4, 2017
Written by Klaudia Tirico

DoubleDutch Acquires Eventgrid, Appoints New CEO

DoubleDutch, a live event marketing platform, announced it has acquired Eventgrid, an event registration provider. The acquisition will expand DoubleDutch’s offering into a full-fledged event marketing and attendee management system, according to the company.

October 2, 2017
Written by Klaudia Tirico

8 B2B Marketing Myths Debunked

B2B marketers have a boatload of data and third-party research at their disposal. But it can lead them to believe superstitions instead of real facts. This infographic from TechnologyAdvice spotlights some of the most common misconceptions in B2B marketing and why they aren’t true.