Marketing Operations

More B2B Brands Investing In E-Commerce Platforms To Fuel Sales And Provide Frictionless Customer Experience

The B2B buyer’s journey looks more like its B2C counterpart each year, and e-commerce solutions are the newest trend helping B2B marketers create streamlined, consumer-like experiences.

March 13, 2019
Written by Elise Schoening

HG Data Announces Rebrand, Releases HG Insights Platform

HG Data, a technology intelligence provider, rebranded as HG Insights and launched a new HG Insights Platform designed to deliver technographic information to help marketers optimize their strategies and identify opportunities for revenue growth.

March 11, 2019
Written by Elise Schoening

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

March 6, 2019
Published in Blog
Written by Demand Gen Report Team

Optimove Unveils Streams For Campaign Performance Testing Insights

Optimove Streams aims to help marketers run controlled tests on multiple campaigns to determine which strategies are the most effective at meeting long-term business goals.

March 5, 2019
Written by Elise Schoening

True Influence Unveils DisplayBase For Unified Digital Media Advertising

True Influence, a B2B marketing and lead generation provider, released DisplayBase, a B2B media management solution designed to help users manage and optimize their display programs across all channels. The solution aims to enable users to create integrated digital media programs at scale and better understand how ad budget impacts…

March 1, 2019
Written by Elise Schoening

Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs.

February 20, 2019
Published in Blog
Written by Klaudia Tirico

Brightcove To Acquire Ooyala, Looks To Grow Video Platform Capabilities And Expand Global Reach

Brightcove, an online video hosting platform, announced plans to acquire Ooyala, an online video platform (OVP). While details were not disclosed, multiple reports state that the acquisition totaled $15 million.

February 15, 2019
Written by Elise Schoening