Marketing Operations

Adobe Adds Marketing Nation Summit Content, Sessions And Training To Adobe Summit Lineup

Adobe announced that Marketing Nation Summit will be integrated into Adobe Summit, which is scheduled for March 24-28 in Las Vegas. The news follows Adobe’s $4.75 billion-dollar acquisition of Marketo in September.

January 15, 2019
Written by Elise Schoening

Drift Pads Executive Team With 5 New Hires Across Sales, Marketing & Engineering

Drift, a conversational marketing platform, has appointed five senior executives across its sales, marketing and engineering teams.

January 14, 2019
Written by Elise Schoening

LeanData Expands Executive Team To Drive Customer Success, Revenue Growth In New Year

LeanData, a lead management company, appointed Rachael McBrearty and Larry Cheng as its first-ever Chief Customer Officer and VP of Finance, respectively. The company said the new hires will help enhance the customer experience for its 450+ clients, optimize revenue operations and build on LeanData’s success in 2019.

January 11, 2019
Written by Elise Schoening

Forrester’s Acquisition Of SiriusDecisions: Four Predictions For Industry Impact

This is a five-minute read; but for the short attention spans among us, I’ll cut to the chase. There are four primary changes we should expect to see from Forrester’s acquisition today of SiriusDecisions:

January 7, 2019
Written by Brad Gillespie, Cvent

Study: 52% Of Marketers Engage Customers In Real Time, Across Multiple Channels

The ongoing increase in priority to offer real-time personalization is positioning marketing leaders to act as the cross-functional medium for connecting customer experiences, according to new research from Salesforce. The company’s fifth edition of its State of Marketing report shows that more than half (52%) of marketers engage customers in…

December 14, 2018
Written by Brian Anderson

Formstack Acquires QuickTapSurvey To Grow Data Capture Platform With Offline, Mobile Capabilities

Formstack, an online form building Software as a Service, has acquired QuickTapSurvey, an offline survey app. Terms of the deal were not disclosed.

December 12, 2018
Written by Elise Schoening

Aberdeen Acquires The Big Willow

Aberdeen, an intent-based marketing and sales solutions provider, has acquired The Big Willow, an intent data provider, for an undisclosed amount. Together, the companies aim to offer enhanced intent data that includes specific company locations and target contact titles.

December 11, 2018
Written by Elise Schoening