Marketing Operations

Balancing Digital & Human For An Awesome Customer Experience

How many times have you found yourself in a company’s voicemail hell? You know, where you’re unable to get past the AI-driven directory and recorded voice messages so you hang up in frustration and vow never to do business with that company again. Don’t worry — you’re not alone.

January 22, 2021
Written by Tania Russo, 3D2B

B2B Orgs Turn To Third-Party Data, Strong Leadership To Fuel RevOps Engines

Revenue operations (RevOps) has positioned B2B organizations to create defined processes that unite both leaders and ground-level teams to streamline revenue strategies and put the customer front and center.

January 20, 2021
Written by Michael Rodriguez

Sitecore Receives $1.2B Investment

Sitecore, a provider of digital experience management software, secured a $1.2B investment to fuel a large-scale growth plan to innovate products, increase its go-to-market presence, expand its geographic footprint and enhance its global brand.

January 20, 2021
Written by Kelly Lindenau

PROS Appoints Former Oracle Exec As SVP Of Global B2B Sales

PROS, a provider of AI-powered solutions, hired Sherry Lautenbach as its new SVP of Global B2B Sales. In her role, Lautenbach will be responsible for driving enterprise adoption of PROS’ solutions and platform to help sales reps transform their end-to-end selling experiences across traditional and digital channels.

January 13, 2021
Written by Kelly Lindenau

LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution models and optimizing ad spend and performance.

How To Elevate Sales By Aligning Marketing Technology To The Buyer’s Journey

You’ve most likely been approached by a member of your team asking you to purchase software. The pitch is always compelling, whether the program offers the ability to track brand sentiment through aggregated online conversations or automate content so sales can concentrate on closing contracts. The advantages you hear about…

January 4, 2021
Written by Liz Brohan, Colman Brohan & Davis, Inc.

What You Need To Know To Pick The Right Martech Solution

It’s no surprise B2B marketers had to make huge adjustments between the first and second quarter of this year when in-person events — such as tradeshows, conferences, etc.— were canceled due to the pandemic. Some teams lost significant portions of their marketing budgets, while others redirected funds to digital channels.