Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Validity To Acquire Return Path

Validity, a Salesforce data integrity solutions provider, has entered into a definitive agreement to acquire Return Path, an email deliverability platform. Terms of the deal were not disclosed.

SalesLoft Closes Series D Funding Round With $70M

SalesLoft, a sales engagement solutions provider, raised $70 million in a Series D funding round led by Insight Partners. HarbourVest Partners, Emergence Capital and LinkedIn also participated in the round, which brings the company’s total funding amount up to $145 million. Grows Leadership Team With New CMO & CCO, an AI sales platform, appointed Matthew Langie as its new CMO and Steve Dixon as its Chief Customer Officer (CCO). The company said the new hires position to better serve its global customer base, improve its solutions and boost market awareness. Langie is the CEO and Founder of…

TOPO CEO Spotlights CX, Brand Power, Data & People At Summit 2019

TOPO’s annual Summit brought hundreds of sales and marketing professionals to San Francisco’s Pier 27 for two days of learning around topics such as marketing ops and tech, sales development and effectiveness, as well as account-based marketing and sales ops and tech. TOPO analysts and practitioners from companies such as…
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