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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

Conductor Execs Buy Back Company Amidst WeWork's Downfall

Conductor, the SEO and content marketing agency acquired by WeWork in 2018, has bought itself back, ending its 20-month relationship with the beleaguered commercial real estate company. Financing for the buyout was provided by Conductor Chief Executive and Co-Founder Seth Besmertnik, Conductor Chief Operating Officer and Co-Founder Selina Eizik and…

TechTarget Updates Priority Engine Purchase Intent Insight Platform

TechTarget, a purchase intent data and services provider, released new updates to its IT Deal Alert Priority Engine TM platform designed to increase sales productivity and effectiveness. The new updates aim to equip sales reps with access and dynamic visibility into accounts in their territory with actionable data on the buying teams…

Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep… Taps Olivier L'Abbé As New President has appointed Oliver L'Abbé as the marketing platform’s new President. L'Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to grow its footprint and help digital marketing teams replace manual marketing operations with a fully automatic AI-platform.
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