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Marketing Operations

As data-driven marketing becomes a focus for more B2B companies, the role of marketing operations is out front. This section takes a look at the role of marketing operations in developing best practices that focus on metrics dashboards, resource/asset management and other marketing automation tools

EverString Appoints New CEO

EverString, a B2B data platform, named Santosh Sharan as its new CEO. Sharan has also joined the company’s Board of Directors. J.J. Kardwell, Co-Founder and former CEO of EverString, will continue to serve on the company’s Board as Executive Director, as well as a member of its executive team.

SiriusDecisions TechX Preview: Sr. Research Director Gil Canare Shares Event Themes, Challenges For Technology Investment

As the martech landscape continues to grow and more solutions grab marketers’ attention, technology investment has become a crucial topic of conversation for many organizations. In fact, research from SiriusDecisions’ 2018 CMO Study shows that nearly 60% of marketing leaders consider the implementation of new technologies and systems as “the organizational change required to support their companies’ growth strategy over the next two years.”
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