Subscribe

Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

B2B Marketers’ Shift From MQLs To Revenue Requires A Top-Funnel Makeover

A growing number of CMOs are shifting their demand marketers’ focus. Simply generating MQLs (marketing qualified leads) is no longer enough. B2B marketing executives are now emphasizing down-funnel efforts that convert prospects to new customers and cross- or up-sell solutions to current customers. And, to be clear, these are not…

3 Reasons Predictive Can Help Boost Marketing Intelligence

Talk to any marketer today and he or she will tell you the same thing: “We need better insights into our marketing engine.” In the age of AI, machine learning, and all things marketing intelligence, I often find that most conversations center around data quality. As a marketer, I find…

6 Steps To Optimize Your Contact Data For ABM

Whether you have embarked on an ABM program or are planning to do so, you’ll realize that contact data issues are amplified with an account-based approach. With the spotlight on your that data, there is nowhere to hide. Sales and marketing will blitz your contact data, so now you need…
Subscribe to this RSS feed